NEWS YOU NEED TO KNOW 4
Ben Ireland
ben.ireland@
travelweekly.co.uk
Jet2holidays is to recruit a ‘trade sales analyst’ who will use data and statistics to monitor and help boost sales through independent travel agents.
The new role within the
operator’s trade sales team has been created to identify areas and products in which agents could improve so they can receive additional support. Sales data will be analysed to
see which agents are struggling to sell ancillaries, for example,
5
March bookings for this summer increase by 6%
Ian Taylor
ian.taylor@travelweekly.co.uk
Bookings for overseas holidays this summer jumped 6% in March compared with last year, according to the latest data.
Market analyst GfK also
reported increased revenues of 9% in March. However, a 7% fall in bookings made on the high street during the month contrasted with 15% growth via web and call centres. Overall, season-to-date
bookings for summer were up 5%. Just over half the growth in
March was in family bookings, with all-inclusive bookings “the primary driver”. GfK senior client insight director
David Hope said: “There is clear trading down, with 14-night holidays in decline for the month and seven-night holidays in double-digit growth for families.” The UAE was among the top‑five destinations for growth in March along with Turkey, Greece, Egypt and Cyprus. Mainland Spain replaced the UAE in the top‑five for
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travelweekly.co.uk 26 April 2018
growth in the season to date. Thomas Cook this week
reported package bookings to Turkey up 84% year on year, fuelled by “low prices and quality all-inclusive hotels”, while Egypt bookings increased by 89%. Travelzoo also reported rising
interest in what it called the “troubled trio” of countries: Egypt, Turkey and Tunisia. The deals publisher saw
searches increase by 43% for both Egypt and Turkey and 133% for Tunisia.
Gary Lewis, chief executive of
The Travel Network Group, said the GfK numbers reflected the strong demand its members are seeing and their high levels of confidence, including those on the high street. He said he expected to see a strong lates market this year due to Turkey’s revival.
Marmaris: Cook’s Turkey bookings are up 84% on last year
or those that are not hitting targets for Jet2holidays’ premium Indulgent Escapes holidays. The trade sales analyst
will work with the rest of the operator’s on-the-road sales team to offer ways to improve. The analyst will filter bookings
data to assess sales of specific hotels as well as certain Jet2holidays brands. Alan Cross, head of trade at Jet2holidays, said he was looking for someone highly skilled in data analysis but also with a level of industry experience. The new recruit will report to trade general manager Craig Davidson.
“Our new trade sales analyst will make our agency partners more agile and alive to sales opportunities”
Cross said: “The creation of
this trade sales analyst role is yet another investment in our partnership approach. “It enables us to take sales and performance data from our agency partners so that they can identify trends, strengths and opportunities and go on to enjoy
5 STORIES HOT Jet2holidays seeks a sales analyst
even greater sales success with us. “It could be anything from how
promotions perform through to the selling of ancillaries. “But underneath it all, the fundamental reason for this investment is so that our independent agency partners can easily understand and act on the data and trends that their businesses are generating. “We believe it will make them
even more agile and alive to sales opportunities so that they can grow their businesses.” The new role will increase Jet2holidays’ trade sales team to 17 people.
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