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NEWS CONFERENCE REPORT


Nearly 150 agents boarded Carnival Cruise Line’s new ship Horizon for a Clia conference. Harry Kemble and Lucy Huxley report


From left: Travel Weekly’s Lucy Huxley moderates a session with MSC’s Steve Williams, Royal’s Ben Bouldin, Princess’s Tony Roberts and Carnival’s Iain Baillie


#CLIAonHorizon


29% of people who have never cruised plan to do so


The proportion of holidaymakers who have never cruised but intend to (29%) is now greater than the percentage of people who have cruised before and plan to again (26%), according to new research.


The figures were presented to


delegates at Clia’s first ‘Broaden Your Horizon’ event on board Carnival Cruise Line’s newest ship, Carnival Horizon, which was launched this month. Cruise line executives said agents


should jump on the growing interest in cruise, which they put down in part to new marketing methods. Tony Roberts, managing


director of Princess Cruises, said prime time ITV show The Cruise, which features Royal Princess, “drives a huge amount of interest”. “We get four million viewers,


which is twice the number of UK cruisers per year, so we’re reaching a new audience,” he said. “We see a spike [in calls and web users] while the TV show is on, then for half an hour afterwards.” MSC Cruises sales director


Steve Williams added: “Both times


“We get four million viewers, which is twice the number of UK cruisers per year”


we’ve been on Cruising with Jane McDonald, the featured ships have


been our bestselling products for a month after the show.” The bosses agreed innovations,


such as the Dr Seuss water park on Carnival Horizon, the racetrack on Norwegian Bliss and the Ultimate


Abyss slide on Royal Caribbean’s Symphony of the Seas, helped attract


media and customer attention. Ben Bouldin, Royal Caribbean


International’s managing director for the UK and Ireland, said: “We are constantly looking at ‘who is the customer?’ and ‘how are they changing?’ Millennials are now parents and are now cruising. They want something different than what our traditional cruisers want.” Iglu Cruise is credited with


making the first booking for Symphony’s Ultimate Family Suite,


which boasts a slide, games and a swinging chair. Bouldin said the two-storey suite had also been booked for $95,000 over Christmas.


Carnival Panorama to sail from California


New Carnival ship Carnival Panorama will operate its maiden season out of Long Beach, California, rather than in Europe. The 3,934-passenger vessel will offer seven-night itineraries in the


Pacific Mexico region when it sets sail in December 2019. Christine Duffy, president of Carnival Cruise Line, said: “Until now


we have only been sailing in Europe when we bring out a new ship. With Panorama we will be sailing out of Long Beach. “Like all cruise lines, we make decisions based on deployment based on where we see the greatest demand and lift for us – that is why we really spend more of our time in the US.”


14 travelweekly.co.uk 26 April 2018


VIEWS ON HORIZON


Richard Downs, Iglu “It is


beautifully designed. The food has


been fantastic. Fahrenheit 555 steakhouse is amazing. The rides like SkyRide or walking in the air [SkyCourse], were quite exhilarating.”


Claire Brighton, The Advantage Travel Partnership “The


ship looks amazing. The atmosphere makes it – it is so much fun at sea. Agents have got a great repackaging opportunity – they can do a lot of four-night [itineraries].”


Nicola Caffell, Thomas Cook “Horizon is a beautiful ship. The key things are the pool


bar, which is really good fun in the day, and the sushi bar. The food is sensational.”


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