INSIDE THIS
WEEK Contents
NEWS Hot Stories
Industry devises anti-fraud system; SPAA urges industry to unite on issues; Paula Nuttall starts homeworking venture; Jet2holidays seeks trade sales analyst; Summer bookings leap 6% in March
Round-up WIN!
If Only asks agents; Caribtours fam trip 08 Travel Network ‘high’; Cool Cruises vote 10 Brilliant venture; Aito’s Project Protect
12
Tickets to see Kylie Minogue at The O2 with Avalon Waterways page 40
Special Report Broaden Your Horizon conference report 14 Norwegian Bliss maiden voyage
16 Talk Back Gatwick, Flylolo, US social media
NEWS YOU CAN USE Product Titan, Paul Gauguin Cruises
Operator Back-Roads Touring, Kuoni, Mercury Holidays, Premier, Scenic
Hotel Thomas Cook, Kanika, Unico
FRONTLINE Comment Simon Bunce, Abta
A Day With… Ascot Travel House 19 04 21
22 26
A NOTE FROM THE EDITOR
Use data wisely and be safe D
ata and how it is used has been a hugely controversial topic recently following revelations about how personal
information in Facebook profiles was exploited by political campaigns. However, the collection, curation and analysis of
customer data has become an absolutely critical area of business for all travel firms. If you’re a data analyst you’re very much in demand as firms look to understand more about their customers to hone their offering. As we report in this week’s Travel Weekly, Jet2holidays is poised to apply this in a B2B setting with the appointment of a data expert to analyse sales of its trade partners (page 6). Also this week, we report on how The Travel Network
Group is continuing to work with the Institute of Customer Service to shed light on its performance (page 10). For some, this level of transparency might be a little unsettling – there’s no hiding place in a spreadsheet and cold hard figures can reveal some uncomfortable truths. But the flip side of this is the better understanding of
what is going on that comes with taking an independent approach to analysing every aspect of your business. With this knowledge, firms can assess their successes, identify failures and build trust by being seen to be holding themselves to account. As the Facebook controversy showed, data can always be used for ulterior motives, which is why new European data protection rules (GDPR) are coming in. But, with data such a valuable resource –
30 34
Mystery Shopper Liverpool’s top scorer? 44 DESTINATIONS
FRONT COVER Dale Sourbutts, Cruise 1st; Ricky Harvey, Not Just Travel; Garry Ratcliffe, GoCruise; Nigel Rankin, NCL; (front) Nick Wilkinson, NCL PHOTO:ANDRÉLENTHE/NCL
Food & Drink Malta: Arabic meets Italian in the Med 46 Dietary Requirements: Foodie breaks for all 54
Latin America Rio Carnival: The ‘greatest party on Earth’ 61
BUSINESS
WTTC Global Summit, Buenos Aires: Threats to growth; US ‘social media’ plan 70 Airport border controls ‘need transforming’ 72
WHAT
LUCY DID THISWEEK
26 Apr 1
2 3
Lucy Huxley Editor-in-chief @Lucy_Huxley
Moderated Clia’s first ‘Broaden Your Horizon’ conference for 150 mainly new-to-cruise agents on Carnival Horizon in the Med.
Held our first all-members meeting of 2018 for Atas as it approaches its second year of operation.
Raised money for Teenage Cancer Trust by running 5k on Horizon with Carnival’s Iain Baillie, Clia’s Andy Harmer and TW’s Stu Parish.
26 April 2018
travelweekly.co.uk 3
it is referred to as the new oil – successful businesses will grasp all the opportunities while ensuring they stay on the right side of the law.
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