Club Med introduces


Zenventure concept A new ‘Zenventure’ concept is being introduced by Club Med at its Seychelles resort next month. The operator aims to combine relaxation and adventure. The concept will then be expanded to Miches Playa Esmerlda in the Dominican Republic, La Plantation d’Albion in Mauritius and Finolhu Villas in the Maldives. clubmed.co.uk


TOURIST BOARD


Visit USA to run Wide Open Spaces in the US virtual event in April


Visit USA is partnering with Travel Weekly and sister title Aspire to host a virtual event educating agents on destinations suited to post-pandemic travel. The event, named Wide


Open Spaces in the USA, will see representatives from 12 states and destinations highlight off-the- beaten-track product and places. The event will be broadcast


between 4.30pm and 6pm on April 14. Agents who register will be


entered into a prize draw to win one of two prizes: two return economy flights from Manchester to the US, courtesy of Aer Lingus, and a seven-night RV rental from Cruise America RV Rentals. Tracey Spuyman, UK chief


executive of Visit USA, said: “This virtual roadshow is a fantastic opportunity for the travel trade to find out more about 12 different destinations and experiences across the US and the diverse opportunities available to UK travellers.” To register visit comp.travelweekly.


co.uk/WideOpenSpaces i Competitions, page 24


travelweekly.co.uk OPERATOR


USAirtours launches campaign and website to support agents


Samantha Mayling


Trade-only operator USAirtours has launched a ‘Supporting Agents Supporting Us’ initiative to help agencies sell more long-haul holidays. A website has been unveiled featuring an expanded


range of long-haul destinations, including North America, the Caribbean, Europe, Dubai, the Indian Ocean and the Far East. Consumers visiting the website (usairtours.co.uk)


are encouraged to complete an online form and the enquiry is passed to the nearest appointed travel agent. Following a soft launch earlier this month,


USAirtours has been passing an average of 35 sales leads a week to agents and it hopes to generate hundreds of leads every week. The operator has started working with tourist boards and suppliers to “significantly increase” joint


JG Travel Group offers short breaks to see open-air Mamma Mia! show


JG Travel Group has been appointed travel partner


for open-air performances of Abba-inspired musical Mamma Mia!, at Harewood House in West Yorkshire on August 13-30. The operator has secured ticket availability to create coach-inclusive packages for agents to sell through its Just Go! Holidays and National Holidays brands. Two-day breaks start from £129. justgoholidays.com/agents


marketing activity to drive more sales to agents. Next month, it will launch a digital marketing


hub offering agents the chance to personalise digital brochures and content for their social media channels. The operator said these initiatives were part of its


“investment and commitment to help our agents not just recover, but to benefit from pent-up demand for holidays and the bookings rebound that will follow”. A 10-night holiday for two adults and two children


to Disney’s Pop Century Resort, Florida, in September costs from £1,699 including flights, transfers and a 14-day theme park ticket. Guy Novik, USAirtours’ chief executive, said:


“We intend to work with tourist boards and suppliers to drive consumers to that site so we can really push leads, because – at the end of the day – we need to support agents who are supporting us.” usairtours.co.uk


PICTURES: Shutterstock


Globus introduces Choice Touring


for clients to tailor-make holidays Cosmos parent Globus has introduced a new touring concept. There are 13 Choice Touring by Globus itineraries, in Scotland, Ireland, Greece, Switzerland, Italy, Portugal, Spain, the US and Canada. All YourChoice Excursions are included, and customers can tailor-make their tour by choosing excursions from those available. Choice Touring itineraries start in September. cosmos.co.uk


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