DESTINATION NEWS YOU CAN USE
NEWS IN BRIEF
Japan’s Visit Miyagi sets up website for the trade
Visit Miyagi has launched a trade-facing website to make agents aware of accommodation and things to see and do in the Japanese prefecture. Accommodation includes hotels as well as Japanese ryokans. There are also sample itineraries, including some devised by locals.
visitmiyagi.com
SeaWorld unveils early-bird deals via Attraction World
SeaWorld Parks & Entertainment has launched an early-bird booking deal via Attraction World for Discovery Cove Ultimate Swim 2020. Packages include a day at Discovery Cove, including a dolphin swim experience, meals, snacks and drinks, as well as 14 days’ entry to SeaWorld, Busch Gardens and Aquatica Orlando and parking. When booking through Attraction World before the end of February, agents can save customers up to £53 on tickets, which range from £189 to £314 depending on the season.
attractionworld.com
Universal Orlando opens bookings for new hotel
Brand USA campaign aims to ‘activate wanderlust’
Robin Searle
robin.searle@
travelweekly.co.uk
Brand USA is to create a range of selling tools for the trade as part of a new campaign called United Stories.
The destination marketing
organisation will travel across the US collecting video, images and stories in a ‘mobile content creation lab’, designed to inspire international travellers to visit. The lab will travel around the country in vehicles including vintage cars and even boats that will be decorated in distinctive designs incorporating American graphics such as state flags and vintage national park posters. The resulting content and
suggested itineraries will then be hosted on a range of channels, including Brand USA’s travel trade website.
The United Stories campaign launched on January 22 in South Dakota, with six Instagram ‘influencers’ oining rench street artist Etienne Bardelli, who has
South African Tourism recruits locals for promotional push
Bookings can now be made at Universal Orlando Resort’s latest on-site hotel, Endless Summer Resort – Dockside Inn and Suites (pictured). The 2,800-room coastal-themed complex opens in May 2020. Rates start from £59 per night. Two-bedroom suites, which sleep six and have a kitchenette, start from £89 per night based on a week’s stay.
universalorlando.com
Twelve locals are the faces of a new South African Tourism promotional push. The ‘Meet Your South Africa’ campaign showcases travel experiences using people who have been handpicked by the tourism board for their friendliness, charisma and expertise in their fields. They include a game ranger, an outdoor adventure
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travelweekly.co.uk24 January 2019 PROMO: Ranger Bens Marimane
guide, a chef and local city guides. They are featured in a new section of South African Tourism’s website. A trade-focused print brochure for agents and operators highlights the main selling points of the destination.
LAB VEHICLES: French street artist Etienne Bardelli puts his stamp on two of the vehicles that will travel around the US
“United Stories will help travellers understand places more deeply and activate their wanderlust”
created the design for the vehicles. uture content will be created
by locals and regular visitors to the US and is likely to expand to include live coverage from events such as the Coachella music festival. Tracy Lanza, Brand USA’s
vice-president for integrated marketing, said: “We want to make sure we are exciting and inspiring the consumer and the travel trade. “United Stories will include
content from influencers, artists, locals, industry experts and travellers, which will provide the trade with a rich source of inspiration to share with customers.” Tom Garzilli, chief marketing
officer, added: “United tories will help travellers understand places more deeply, meet real people and uncover local perspectives to
activate their wanderlust.”
thebrandusa.com
Tailor-made multi-day packages can be booked via tour operator partner Travelbag. The guides also star in a consumer-focused print brochure that highlights the best things to see and do in South Africa. Tolene van der Merwe, South African Tourism’s hub head for the UK and Ireland, said: “We are so proud to share ust a few of the country’s most talented guides who highlight the rich diversity of South Africa and once-in-a-
lifetime experiences.”
southafrica.net/meetyour southafrica
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