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Djemaa el Fna, Marrakech


Abta expects high demand for Marrakech convention


Association gears up for its first overseas forum since 2019. Ian Taylor reports


Abta chief executive Mark Tanzer expects this year’s Travel Convention in Marrakech to be more in demand than most after the challenges of the pandemic. He forecast “huge pent-up demand


for people to get together” after two years of being unable to. The Moroccan convention was


originally scheduled for 2020 and Tanzer noted: “There was excitement then. There is huge enthusiasm now.” He pointed out: “A lot has


happened in the two years, not just Covid, and this is an opportunity to bring together industry practitioners


48 23 JUNE 2022


and outside people to debate the issues and take home information and tips for running our own businesses.” The structure of the convention


will follow a familiar pattern, examining ‘Our World’, ‘Our Industry’ and ‘Your Business’. But some of the issues discussed will be anything but familiar. Tanzer explained: “We’re heading


potentially into stagflation – high inflation and relatively low growth – and some people are talking about recession. We haven’t seen stagflation for a while [since the 1970s].” He added: “Energy security has suddenly become an issue. Nobody


thought fuel bills could possibly go up by £1,000. How do you insulate yourselves from huge sudden increases? What are the energy strategies for the UK? “There is broader geopolitical


change going on. Russia’s invasion of Ukraine has changed people’s concept of the world order. It’s a very different world suddenly. What does that mean? “We’ll be looking at the new world


of work, not just hybrid working but the intensification of the war for talent.


Continued on page 46 travelweekly.co.uk


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PICTURE: Shutterstock/Matej Kastelic


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