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Why Korea should be the first


Located in the heart of East Asia and offering a unique combination of cultural, historical and nature-based >ÌÌÀ>VÌionÃ] ÌhiÀi >Ài VoÕnÌliÃà Ài>Ãonà ÜhÞ -oÕÌh oÀi> ÃhoÕl` Li wÀÃÌ on ÞoÕÀ liÃÌ ov ÌÀ>Ûil `iÃÌin>Ìionà voÀ ÓäÓ£° oÌ onlÞ h>à oÀi> Ì>kin Ìhi li>` on ºÕnÌ>VÌ» ÌÀ>Ûil >n` "6 -£9 Ã>viÌÞ mi>ÃÕÀiÃ] Ìhi `iÛiÀÃi ÃiliVÌion ov n>ÌÕÀi ÌÀ>ilÃ] ÜillniÃà ÀiÃoÀÌà >n` ºÃloÜ ViÌiiû >lloÜà ÌÀ>ÛilliÀà Ìo ÃÌÀ>Þ vÀom Ìhi Li>Ìin ÌÀ>Vk >n` iÃV>«i vÀom Ìhi ÃÌÀiÃÃià ov iÛiÀÞ`>Þ livi Ìh>Ì h>Ûi Liin iÝ>ViÀL>Ìi` LÞ Ìhià Þi>À½Ã hi>lÌh VÀiÃið


From Parasite to BTS: Riding the Korean Wave


With Bong Joon-ho’s Parasite winning four awards (including Best Picture) at this year’s Oscars, and K-Pop group BTS capturing audiences globally with their sold-out virtual concerts, Korea is quickly becoming a pilgrimage site for fans of Hallyu (Korean Wave) pop culture. There are countless ways to experience Hallyu in Korea,


from attending a K-Pop concert to experiencing the K-Pop star lifestyle for yourself with a dance class, recording UGUUKQP QT p- $GCWV[q OCMG QXGT (CPU QH -QTGCP ƂNOU CPF dramas can visit shooting locations across the country, from the stairs where the Kim family hit rock bottom in Parasite to the picturesque Joseon dynasty sets of Kingdom, the 0GVƃKZ RTQFWEGF JKUVQTKECN \QODKG FTCOC


A Safe Destination in the “Untact” Era


Korea is known for its high-tech solutions to everyday problems, and COVID-19 is no exception. Early in the pandemic Korea developed a mobile tracing app and a free, fast testing system which have both VonÌÀiLÕÌi` Ãi}niwV>nÌlÞ Ìo Ìhi VoÕnÌÀ޽à loÜ nÕmLiÀ of COVID-19 cases. A new word, “Untact”, has been coined (from “undoing contact”) to describe the new contactless systems which have been adopted throughout the country, utilising cashless payment, QR codes and more to make social distancing as easy as possible. Among locals, “Untact” tourism has become a new trend, with travellers keen to explore all kinds of outdoor attractions from botanical }>À`inà Ìo Ìhi VoÕnÌÀ޽à nÕmiÀoÕà ÃViniV moÕnÌ>in ÌÀ>ilð


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