For Azamara, it’s a case of dock and roll A NOTE FROM THE EDITOR
In 2017, nationwide bakery chain Greggs caused a social media storm with an advent calendar featuring a sausage roll – instead of Jesus – in a manger. Not to everyone’s tastes, but everybody was talking about it. A year later, the brand hit the headlines by reversing the logo on one of its high street fascias so it would reflect the right way round in the popular Christmas-themed window of the department store across the road. A cheeky marketing grab. And who can forget the launch of its vegan sausage roll, which caused such a furore that celebrities and even politicians were weighing in on its merits. It’s no wonder PR experts have dubbed the chain “the king of the publicity stunt”. It has gained almost cult status through its nose for a
good headline. So it therefore seems completely appropriate that its savoury snacks should be the first choice for an Azamara ship captain who this week brought 700 sausage rolls on board when a ‘culinary cruise’ of northern Europe called into the Port of Tyne in Newcastle (page 8). Whether passengers were au fait with Greggs – and whether they thought the sausage rolls constituted a local culinary experience – is really immaterial. The buzz created by the line’s gesture was priceless: people were talking about it, sharing it and, like me, writing about it. While it may not quite be on the same level as Greggs, Azamara has demonstrated how a sense of humour and a keen eye for a good story can boost brand awareness no end.
WHAT LUCY DID THIS WEEK
OJoined APT for dinner with celebrity chef John Torode, who has just been named ambassador for the Kimberley in Western Australia.
OCaught up with the MSC Cruises team as it prepares for more announcements that will benefit the UK market.
Lucy Huxley, editor-in-chief, Travel Weekly Group ISSUE 2,489
TRAVELWEEKLY.CO.UK 22 AUGUST 20 22 AUGUST 2019 CONTENTS NEWS
Wizard of Oz
MasterChef presenter John Torode to promote the Kimberley for APT
5 agents kicked out
A Day with Premier Travel
of the BEST
Canadian ski resorts, from Banff to Whistler
WIN
A trip for two to Las Vegas
FRONT COVER Paul Melinis, APT; Charlie Adams, Austravel; John
Torode; and Suzanne Harvey, Travelbag
page 10 Photo: Steve Dunlop
Support for Super Break is ‘humbling’ 4 AmaWaterways expands and recruits 4
InteleTravel; Hays Travel North West 5 round-up Thomas Cook; P&O Cruises; Inspire
6
Bryony Hordern; Greggs and Azamara 8 APT hires Torode; Atas Conference
Comment Miles Morgan: Caring for staff pays off 12
10
NEWS YOU CAN USE Product
Not in the Guidebooks, Visit USA, Latin Routes, Virgin Atlantic, Delta
operator 17
Globus, Premier, HF Holidays, Haven 18 CruiSe Royal, Celebrity, Scenic, Silversea
21
FRONTLINE Get Social
FOLLOW US:
travelweekly.co.uk
Norwegian, brochures, Hays Travel 25 @travelweekly
OHad a great day with my daughter at a summer horse show. She won a red rosette in the showing classes, and a 5th in the ‘parent and child’ jumping round!
A day with… Premier Travel, Cambridge
This week in…
26
Court Line, Owners Abroad, Shanks 28 Close-uP
CTO Summer Ball, Kuoni, Midcounties 32 Competitions
Las Vegas trip, flights, Finland holiday 33 Mystery Shopper Edinburgh agents get a festive request 36
DESTINATIONS Canada
Rocky Mountaineer: Rail adventure from Vancouver 38
Spain & Portugal
Whale Watching: Best time and place 47 Five of the Best: Ski resorts
50
Majorca: Perfect off-season holiday 53 Snapshot: Best bits of Obidos
58 BUSINESS NEWS
SCA postponed; UKinbound ‘upbeat’ 63 Tui’s Joussen tips airline consolidation 64
travelweeklyuk @travelweeklyuk 22 AUGUST 2019 3
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