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TRAVEL WEEKLY GROUP LTD Registration number: 6927031. Registered at the PO as a newspaper. ISSN 2396-8974. Pre-press by CCM and Born. Printed by Southern Print Ltd. Registered address: Travel Weekly Group, 52 Grosvenor Gardens, London SW1W 0AU © Travel Weekly Group Ltd 2019
Brochures: Many people still like to browse something physical
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Comment: Who needs brochures? As a digital marketer, I often struggle with this question. But paper still has a huge influence: physical book sales are on the rise, people still buy newspapers, Next still drops doorstop-sized catalogues through the door and many people like to browse something physical. There is probably still work to be done to ensure brochures get into the hands of the right people through targeted marketing, clever use of data and CRM, but I don’t see their demise anytime soon. And a £20 cost of sale for paper probably roughly equates to an online figure anyway. Paul Bondsfield
Agent Diary: Treating richer and poorer clients the same is a matter of principle Donna Waddington: One of my budget clients turned out to be my best. Treat all equally – everyone deserves special treatment. Berenice Adams: Totally agree. I give same high-level service regardless of budget. Cheap holidays will often reap rewards as client will return and spend out on a biggie. Matthew Ruth: Not if they ask for £200 AI in August – they get a kick up the backside ;)
Heathrow: UK needs to stop dithering and build third runway
Story: Transport secretary: ‘Heathrow third runway may not stack up financially’ We have to stop dithering! This country is about to wrench itself out of the EU and look to cast its trading nets farther afield. At the same time, this nation is held back by inadequate aviation infrastructure, with just one new full-length runway constructed since the war. While our new Brexiteer transport minister openly ponders reconsidering Heathrow’s long overdue expansion, Amsterdam continues to provocatively pride itself on being ‘Heathrow’s third runway’. What wonderful irony! Bob Schumacher
GET Ê
The best of your letters, comments and social media this week Norwegian: Carrier has been boon to South America
Comment: Can Norwegian Air fly on? I want Norwegian to succeed because it has shaken up the market. If you enjoy free Wi-fi, and being able to take a bag on the plane larger than a pencil case, Norwegian offers that. In his article, Ian Taylor says he struggles to see how the carrier will make its Latin America routes work, but that is where it should be focusing. Latin America has been underserved for decades and this lack of competition keeps prices high. If its lead-in price is £480 return then there should be margin too. We can either not book Norwegian and potentially watch it become a self-fulfilling prophecy, or we give it our support and keep the competition. Martin Johnson, director, Latin Routes
Haystraveljobs: Our recent apprentices all voted for each other after spending time together last week to decide who was closest to each of our ‘Smile’ values: Supportive, Motivational, Innovative, Loyal & Excellence. Well done to all our award winners!
GET SOCIAL: Email letters to
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GET SOCIAL ON:
travelweekly.co.uk @travelweekly travelweeklyuk @travelweeklyuk 22 AUGUST 2019 25
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