FRONTLINE


Ben’s day at Premier Travel


Cambridge has a busy town centre and, although the bulk of the footfall is made up of tourists, the shop is buzzing with customers coming in to finalise their upcoming trips, make enquiries and use the bureau de change. I was warmly welcomed by Amanda and her team. The store was bright, modern and tidy and there were smiles all around. Two brochure walls flank the entrance with long-haul and cruise on one side and short breaks, UK and Europe on the other, showing the breadth of product available. The window displays show all the top offers to passers-


by. The offer of the day comes through every morning from in-house operator Premier Holidays, but the branch is true to its independence by showcasing other operators too. At the back of the shop there are more brochures and an area displaying staff personal targets, with a wall of awards showing the month’s top seller. The celebration of the agents’ achievements nicely sums up the branch’s friendly atmosphere.


FROM TOP: Tracy, Amanda and Sharon outside the shop; Amanda enjoys her favourite read; and the shop proudly displays its awards


travelweekly.co.uk 22 AUGUST 2019 27


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