FRONTLINE


sharon thompson owner, Thompson Travel, Portadown, Northern Ireland I had a great


opportunity last week to present evidence of the effects of the pandemic on my business to the Northern Ireland Executive. I talked about the failures of government in the unfair allocation of funding to our industry, and put the case for further funding. This was my fifth Zoom meeting with government representatives on travel issues in the past 20 months, and I strongly felt that this one was the most persuasive and productive. I felt the executive committee took the time to fully understand the effect the pandemic has had on independent, rate-paying travel agents on the high street. Evidence was also presented by Damian Murphy, chairperson of the Association of Northern Ireland Travel Agents, and by Abta’s Northern Ireland chair, Heather Fielding, of Gallagher Travel. We explained how we must retain our skills base going forward and that further job losses in our industry cannot be an option.


UNFAIR CLASSIFICATION A referral to the Northern Ireland Assembly’s own quarterly Covid-19 briefing paper, produced since April 2020, highlighted the fact that, as an industry, we were never listed as one of the most-affected sectors during the pandemic but were crudely grouped with retail. The definition of retail is the


ability to sell a product or service travelweekly.co.uk AGENT


Officials here in Northern Ireland seem more receptive to travel’s pleas and the outlook is brighter


to a consumer. But, while we were allowed to sell, our customers had no product to avail of during the main lockdowns. Outside issues around Covid itself, travel was the second most-reported topic from the outset, yet the most ignored. We trust that these, and the many other valid points we put forward, will be taken on board and a plan implemented to offer a recovery package to Northern Irish travel agents in line with other industries and in recognition of the losses incurred. It has been nice to receive calls


from fellow travel agents, and some of the executive committee members who fully supported my submission.


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Hopefully our fight will be fruitful and all of us will benefit.


ISRAELI INITIATIVE This week also brought excitement on our tour operation side. We’re really looking forward to selling our Israeli product to all you wonderful agents out there. We are speaking to Atol about group travel possibilities. Our product knowledge for


Israel is second to none and, now there are wonderful cruise packages on offer from Haifa, we intend to fully maximise our knowledge and allow customers to add our tailor- made ground packages. Israel is a place lots of customers


desire to visit. Whether walking or on a religious or historical tour, they benefit from the knowledge of a tour operator who understands the country and the sites to visit. We take you further than generic tours, with kayaking on the River Jordan, underground trips through Hezekiah’s Tunnel, a night in the Judean desert, and a sound and light show on the walls of David’s Citadel. My 21st visit is set for March


2022, as we celebrate 30 years in business. A fam trip will follow! So, it’s onwards and upwards. Don’t look back, we aren’t going that way!


LOOKING AHEAD WITH CAUTION


In an eventful, yet productive, week we can say that consumer confidence is slowly returning. While we are hitting the low booking season in the lead-up to Christmas, before sales ramp up in peaks, it has been nice to listen to enquiries for future bookings as opposed to the negativity we’ve been faced with over the past 20 months. There is, finally, a sense of looking forward, albeit with caution. But the momentum is gradually growing and we can see that consumers really want a proper trip away in


2022. In terms of destinations, we are seeing a good amount of enquiries for the US, mostly beyond Easter. And there has been a healthy flow of customers interested in availing of their FCCs and getting their next cruise booked.


Universal Studios Florida


DavidKim Colin Clare Carla DavidKim Colin Clare Carla diary diary


Sharon Sharon


PICTURE: Shutterstock/Solarisys


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