of fresh air Head to Scandinavia for a much-needed wellness break, says Natalie Marsh
f
ew places take wellbeing more seriously than Scandinavia. With vast open spaces and strong spa
traditions, it has a lot to offer when it comes to self-care – and while your clients might just be waking up to the benefits of a wellness holiday, this is not a new concept in the Nordic countries. Locals embrace the outdoors as part of a holistic approach to wellbeing, so much so it’s rooted in the language, from the Danish word hygge (feeling ‘cosy’ and acknowledging the good in life) to the Swedish lagom (a balance of not too much and not too little). With short-haul travel expected to bounce back before the rest of the world, a wellness escape to Scandinavia might be just what your customers need. Whether it’s indulging in a massage, relaxing in a pool or simply being outdoors among nature, we’ve rounded up some of the best experiences for a long-awaited wellness fix.
BEST FOR . . . A SPA RETREAT What could be more soothing than revelling in spa treatments in the serenity of the Swedish wilderness? “We feel that people will be travelling differently after
the pandemic and that it has given them time to re-evaluate their lives and what is important,” says Sue McAlinden, general manager of Best Served Scandinavia. “A good work-life balance is part of that as well as looking after yourself and reconnecting with nature.” Wellness is taken to the next level with a stay at the renowned Orbaden Spa & Resort, set on a clifftop overlooking the lake. The hotel’s extensive spa menu ranges from a magnesium wellness treatment to a
bamboo massage and more. Book it: Best Served Scandinavia’s six-day Gavleborg holiday starts from £1,350 per person this summer, staying at three properties including the Orbaden Spa & Resort, with flights and car hire.
best-served.co.uk
BEST FOR . . . BEING OUTDOORS It’s hard to think of a better place to clear your mind than in the Norwegian fjords, breathing in fresh mountain air while taking in views of dazzling blue waters. It’s the perfect place to find friluftsliv, a Norwegian term that translates as ‘open-air living’ and a mantra adopted across Scandinavia, where spending time ²
travelweekly.co.uk
18 FEBRUARY 2021
27
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40
