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ADVERTISING FEATURE ADVERTISING FEATURE


Uncover another side of Japan


Head off Japan’s beaten path to discover the green spaces, distinctive wildlife and enchanting rural villages of Minamicho, Shikoku Island


Japan is one of the world’s most desirable destinations – nowhere else offers such diverse experiences, stunning landscapes, fascinating local cultures and quirky coastal communities.


Yet the majority of visitors from the UK take the well-trodden path from Tokyo to Kyoto and Hiroshima. For a real taste of Japan’s culture, history and pristine natural environments, it’s worth taking the road less travelled.


Shikoku is the smallest of Japan’s main islands. Located just southwest of Honshu, it is perfect for small-group tours and tailor-made travel specialists. Travel by car or train to


Minamicho in Tokushima prefecture and you’ll be transported to a Japanese way of life that most tourists miss.


Those who visit will be treated to a warm welcome and unforgettable experiences, such as dining on fresh seafood on the beach, exploring the wonderful cycling and hiking trails, and wandering through its enchanting villages.


As with any off-the-beaten-track destination, local expertise is invaluable. With this in mind, English-language guides are on hand, free of charge where possible, to ensure visitors enjoy a real insight into rural Japanese life.


Tea-picking in the mountains


Scenic coastal cycling routes


Sea turtles at Ohama Beach


For more information, visit japan-san.net


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