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Give your customers a ticket to ride by selling the glut of new UK and Europe tours for this year and next, writes Laura French
f there’s one silver lining that has emerged over the past year, it’s the new-found appreciation of how much there is to explore closer to home.
From the rolling hills of the Highlands to the honey- hued cottages of the Cotswolds, there’s certainly a lot to be getting on with right on our doorstep. Operators have responded quickly, introducing
a flurry of tours in the UK and Europe that get clients under the skin of places they think they already know. To help you navigate your way around the options, we’ve put together a guide to some of the highlights to look out for in three of the most popular destinations.
THE UK
With ongoing travel restrictions limiting our options abroad, it’s little surprise the UK has become a hit among even the most-intrepid of globetrotters, and tour operators have been quick to develop offerings that take visitors beyond the standard sights. Newmarket Holidays has launched six tours across
the country, from explorations along Dorset’s Jurassic Coast – including beer tasting at a brewery, a tour
travelweekly.co.uk
DESTINATIONS UK & EUROPE | ESCORTED TOURS
of a gin distillery and a visit to the Isle of Purbeck, inspiration for Enid Blyton’s The Famous Five – to a Beatles-themed trip in Liverpool. Shearings has introduced 21 UK tours as part of
its More Included collection, with highlights including island-hopping around the west coast of Scotland on a new trip through Ayrshire, and touring the Lake District by steam train, boat and on foot. Intrepid Travel puts the emphasis on veering off the beaten track and supporting local communities. It has expanded its domestic range with eight recently announced itineraries, which include exploring Hadrian’s Wall with a local, and canoeing and hiking in the Highlands on a Scotland Family Holiday. Riviera Travel, Cosmos, Leger Holidays, Arena Rail
Holidays and Just Go! Holidays have also upped their domestic product (page 22), while Contiki has brought out a series of Detour Mini Adventures with UK options. They range from a mini-break in Brighton, complete with a bottomless brunch, to Hiking and Bushcraft in the Lake District, where guests learn wilderness skills such as how to forage and build a campfire.²
18 FEBRUARY 2021
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