CONFERENCE PREVIEW
Advantage Conference 2019: As consortium celebrates 40 years in business, Ben Ireland catches up Cadiz, Spain
Advantage designs ‘bite-sized’ sessions to inspire and educate
S 20
essions at this year’s Advantage Conference in Cadiz will be broken down into “bite-sized”
chunks to allow agents to get more involved and cover more topics. Breakout sessions at the Valentin
Sancti Petri Hotel & Convention Centre on Sunday, May 19, will be hosted across four rooms, representing each decade Te Advantage Travel Partnership has been in business. Sessions will be either leisure
or business-focused, but some will feature both, reflecting the shiſting paterns of members’ businesses. Specific topics will include
branding, led by Kuoni’s Dean Harvey; sales, presented by Reality Training’s Bob Morrell; luxury travel, moderated by Travel Weekly’s Lucy Huxley; fraud prevention, by David Scot of law firm Horwich Farrelly;
16 MAY 2019 An agent can’t
just be an agent any more. They have to be financiers, marketers and sales people too
personalisation, led by Travelport’s Guy Snelgar; and corporate social responsibility, presented by G Adventures’ Brian Young. Chief executive Julia Lo Bue-
Said said: “It is about providing delegates with inspirational topics of discussion, lessons and key learnings to take back to their businesses. “Today’s world is really complex.
An agent can’t just be an agent any more. Tey have to be masters of everything: financiers, marketers, sales people. Te days when you
Bob Morrell, Reality Training
could just be a travel agent have gone. “What we are really trying to
achieve in our 40th year is how could we break down all the challenges we face into bite-sized sessions. We’ve got more sessions than ever before, which should change the dynamic and focus on areas where members can really come away thinking about how they can tailor these lessons to their businesses and choose which sessions will benefit them the most. “We are not just selling travel, we
have to be great marketers. It’s about your individual brand, not just the business’s brand. “If delegates have smaller groups
they have that ability to really get involved. Going to conference is an investment for everybody, so we want to make sure everyone going gets a return on that. Te only way we can do that is through the content.”
travelweekly.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100
