Shehnaz Hansraj, Viking Cruises UK, and Jo Rzymowska, Celebrity Cruises


Farrah Storr, Cosmopolitan


o target millennials


become a platform for millennials to express their individuality. “They don’t have hope so they


have to be self-made. They want to run their own businesses and have their own brands. “They want value for money.


There’s a massive opportunity with a whole group of people often overlooked. I don’t think money is what motivates them, it’s status. “We need to change the dialogue


around the snowflae generation – that they are meek and entitled. Give them the tools to be tougher and to survive.”


Asked how she would deal with seemingly “entitled” millennial job applicants, Storr said: “Ask them what they want and then ask them what they are going to give you. Make them work for it. “If you can help make them this person with life skills, they will give you loyalty.” However, she said millennials


were often more concerned with being “seen to do the right thing” rather than actually doing it. “The generation coming up will


see this and say ‘I genuinely care’. › Photos, page 16


‘Equal opportunities is preferable to quotas, but some women do not want top roles’


Creating equal opportunities for women to reach the top or take up male-dominated roles is more important and effective than quotas. Cosmopolitan editor-in-chief


Farrah Storr said programmes to encourage women into ‘male’ jobs were important, but many women did not want to


work in those roles. “I’ve always thought equality of opportunity – so you have the biggest pool to choose from – is preferable to quotas,” she said. “The reality is you might have to have a little bit of that [quotas] for people to think ‘I can do that’. “However, very generally


speaking, women are more attracted to marketing and caring industries, because we are caring and more inclined towards these roles.” Referring to the educational


focus on Stem subjects (science, technology, engineering and mathematics), she said: “That’s great, but some women don’t


want to do that, and that’s OK. “Some don’t want to get


to the top because they look at it and think ‘that looks miserable, working all hours, sacrificing everything’. So it is an individual, case by case basis. “Give equality of opportunity. But it will take a long time, years, to do that properly.”


15 November 2018travelweekly.co.uk15


PICTURES: STEVE DUNLOP


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