NEWS FACE TO FACE
ROBIN SHAW
Saga Travel
The new head of the over-50s operator talks to Ben Ireland about future growth plans after taking responsibility for holidays as well as cruise
Y
ou could be forgiven for thinking Saga’s new mantra since its brand refresh in July, Keep
Doing, was a reference to Robin Shaw’s career path, which has taken him to the top job at Saga’s travel division.
The chartered accountant was
appointed to the newly created role of chief executive of Saga Travel in January, overseeing tour operating and cruise, which he headed up for two years. A month in to his role, Shaw is
dedicated to growing the business and its drive to understand the changing tastes of its target market. “The 60 or 70-year-old of today
is different from 20 or 30 years ago,” he says.
Growth ‘on the agenda’
Saga Travel’s five-year plan is to make the business four or five times more profitable. Shaw’s predecessor, Jeannette Linfoot, had set out plans to double the size of the holidays business when she
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travelweekly.co.uk 15 February 2018
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