NEWS ROUND-UP IN PICTURE: Happy 70th Hyde Barker
Hyde Barker Travel is celebrating its 70th anniversary with community events and a special Platinum holiday package. The agency in Southwell, Nottinghamshire, was founded by
Denzil Hyde-Barker in 1948 to provide trips for local mining communities. At its peak there were more than 10 branches. To mark its anniversary, Denzil’s son Michael and wife Carol,
who ran the agency in the 1970s, 1980s and 1990s, were invited to cut a 70th anniversary cake with director Barbara Cray, who runs the business with husband John Lightwood. A tree is to be planted in the town to commemorate the
agency, while the firm will be represented at community events, such as a cruise-themed promotion at the local library. Its ‘no-hassle’ Platinum package includes an airport hotel
and parking to make travel to destinations less stressful. Cray is pictured, centre, with Michael and Carol.
New Abta event will focus on first-time cruise sales
Harry Kemble
harry.kemble@
travelweekly.co.uk
Understanding the mindset of new-to-cruise customers and how to appeal to them will be top of the agenda at a conference hosted by Abta next month.
The central London event on
March 14 will cover how to attract a wider market to cruising without alienating existing customers. Travel agents attending the one-
day conference will also learn how to use technology to maximise bookings from first-time cruisers. Abta says its Attracting First Time Cruise Conference is “a unique opportunity for any travel agent selling cruises to learn from leaders in the cruise sector”. Panellists will debate port
infrastructure, the changing demographics in the industry and new products on the market. Speakers will include: Stuart
Leven, Clia UK and Ireland chairman and Royal Caribbean’s vice-president for Europe, the Middle East and Africa; Sam Otter,
address on the challenges and opportunities of attracting and reaching new customers to cruise. He said: “We have an obligation
to educate agents. Some make their living selling nothing but cruise, but we also have agents who sell five or 10% cruise. This kind of event is really geared towards them.” He added:“Since we came out
of the financial crisis cruise lines started building new products that grab press and attract attention. Celebrity, Royal Caribbean, MSC and a lot of river cruise lines amplify the reasons why you go on a cruise rather than a land-based holiday.” According to Abta’s Travel
LEVEN: ‘We have an obligation to educate agents’
Celebrity Cruises director of marketing and PR; Peter Whittle, Traveltek global sales director; and David Chidley, Uniworld’s national sales manager. Leven will give the opening
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travelweekly.co.uk 15 February 2018
Trends report, 14% of UK holidaymakers plan to take a cruise in the next year – almost double the number that went on a sailing in the previous year. Nikki White, Abta’s director of destinations and sustainability, said: “Abta’s research shows the appetite for cruise travel exists outside of the already converted. “This event will help delegates learn how to make cruises appeal to new demographics.”
Attracting First Time Cruise Conference
When: March 14, 9.20am Where
UK Chamber of Shipping, 30 Park Street, London
Speakers Stuart Leven, UK and Ireland chairman, Clia, and managing director and vice-president for Europe, the Middle East and Africa at Royal Caribbean Andy Harmer, Clia senior vice-president for membership Sam Otter, director of marketing and PR, UK and Ireland, Celebrity Cruises Sébastien Pichon, industry manager, travel, Google Alistair Pritchard, lead partner, travel, Deloitte David Chidley, national sales manager, Uniworld Moderater: Nikki White, director of destinations and sustainability, Abta
Cost
Abta members £245 plus VAT Non-members £365 plus VAT Group discounts apply
To book
abta.com/events
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