Busan, South Korea
InsideAsia expands into South Korea, Malaysia, Borneo
Juliet Dennis
InsideAsia Tours is to expand into three new destinations for 2022 aſter a delay owing to Covid. South Korea, Malaysia and
Borneo will be added to the operator’s portfolio, while formal itineraries will also be offered for the first time for Tailand, Singapore and Hong Kong, which previously featured as city or beach stopovers. Te operator, a sister brand of
InsideJapan, had hoped to launch new destinations in 2020 to mark the company’s 20th anniversary but was forced to put growth plans on hold due to the pandemic. Alastair Donnelly, co-founder
of parent company Inside Travel Group, said he was “confident” 2022 would be the “start of travel and exciting times ahead”. He said: “Tese places have
been in development for some time and the pandemic has allowed us extra time to focus on our favourite places, the right experiences and right people for us, our customers and agent partners.”
24 14 OCTOBER 2021 He described South Korea as a
“really exciting” launch for the firm, which is pursuing B Corps status for its sustainability credentials. “South Korea is still unknown by
many and the culture is a mystery for most in the West, a bit like Japan was 20 years ago,” he said. “But with Korean food now
popping up in restaurants across the UK, K-pop on the radio and Korea on the big screen, it is only a mater of time until it finds its way on to the ‘lists’.” InsideAsia has compiled ‘taster’
trips for each destination on its new-look website, including five to South Korea, known for its food, temples, mountains, traditional villages and hiking trails. Tese include a seven-night
Highlights of South Korea trip, with a street food tour and a stay in a hanok, or traditional Korean house; and 12-night Best of South Korea, featuring the Seoraksan National Park, ancient capital of Gyeongju and travel on the KTX
high-speed train network.
insideasiatours.com
travelweekly.co.uk
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