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Gold Medal brands launch trio of peak sales campaigns


Juliet Dennis


Te Gold Medal Travel Group has launched three peak sales campaigns across its four trade- only brands in its biggest-ever turn-of-year marketing activity. Gold Medal’s campaign,


incorporating touring brand Incredible Journeys, is called The Worldwide Holiday 2023 Sale. A 96-page book of information


and offers, backed by 22 online destination hubs, has been sent


to 750 travel agencies. Marketing director Sarah Lancashire said: “It’s a one-stop-shop. If an agent wants to market the Maldives, they can go to the hub to find offers for hotels and all the social media content they need or posters to download.” Gold Medal’s campaign offers


value-added excursions in eight key destinations and double Farebank Rewards for every January booking. A Gold Medal Grand Giveaway


will give 1,000 Farebank Rewards, worth £1,000, to one agent per


Gold Medal’s peaks campaign is backed by 22 destination hubs


week during the eight-week campaign. The Pure Luxury campaign


features a book called Travel Trends 2023, sent to 130 luxury agencies. A microsite features hotel information, offers, social media assets and airline offers. The campaign incentive, in


partnership with Qatar Airways and One&Only Resorts, offers 12 places across three Pure Luxury fam trips, to the Maldives, South Africa and Malaysia.


Agents who make package


bookings during peaks will be entered into a prize draw, with winners revealed at the end of the campaign. Spot prizes will also be


announced in weekly prize draws based on package bookings made by agents during the campaign. The Cruise Plus campaign,


called the 2023-24 Worldwide Sale,


features 17 cruise line partners. goldmedal.co.uk pureluxuryholidays.co.uk


CITY BREAKS last longer in Poland


Q www.poland.travel travelweekly.co.uk 12 JANUARY 2023 21


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