ADVERTISING FEATURE
CELEBRITY CRUISES Introducing ‘Always Included’
A new world is waiting. A world where our guests can confidently Sail Beyond with exciting new 2021 and 2022 sailings on our award-winning ships. And now, drinks, Wi-Fi and tips are always included. Every sailing, every room, every time. This is a new kind of luxury – only with Celebrity Cruises.
As customers choose brands that align with their values now
more than ever, our ‘New Luxury’ concept and the launch of our ‘Always Included’ initiative sets us apart from the rest. We are committed to supporting partners in becoming fully versed in Celebrity’s new luxury holidays at sea. From a new trade e-brochure to training initiatives, marketing toolkit collections and more, Celebrity Central is home to all the latest sales and support tools.
OUR HEALTHY RETURN TO SERVICE
The health and safety of our guests has, and always will be, our top priority. Royal Caribbean Group and Norwegian Cruise Line Holdings have created the ‘Healthy Sail Panel’, a team of top medical and scientific experts who are guiding our way to safely cruising in the new world. Incorporating the panel’s recommendations, we have developed a robust, thoughtful and comprehensive company- specific healthy return to service plan. This plan focuses on five key areas to protect our guests, crew and destinations we visit: testing, screening and exposure reduction; sanitation and ventilation; response, contingency planning and execution; destination and excursion planning; and mitigating risks for crew members.
A NEW KIND OF LUXURY Two-thirds of luxury customers expect drinks, Wi-Fi and tips to be included and nothing is more luxurious than knowing that everything is taken care of. With the launch of our new Edge Series ships, Celebrity Edge and Celebrity Apex, we tapped into ‘new luxury’ – a simplified approach to travel emphasising holistic wellness, culinary exploration and more. This is a new kind of luxury, only available on Celebrity Cruises.
ALWAYS INCLUDED
Last month, we launched ‘Always Included*’, a simplified approach to booking a new luxury cruise holiday that puts an end to complicated pricing systems. With ‘Always Included’, unlimited drinks and tips are taken care of for every guest, as well as Wi-Fi for social media, email and web browsing. If your customers want even more luxurious simplicity, they can upgrade to one of two packages: Elevate includes unlimited premium drinks and shore excursions up to $200 per person, while Indulge includes all of this, plus unlimited streaming Wi-Fi and up to an additional $200 per person in onboard credit. Guests of The Retreat, staying in suite accommodation, will always
receive the Indulge amenities as part of their cruise.
Learn more at
celebritycentral.co.uk. T&Cs Apply. Visit
CelebrityCentral.co.uk to view full Terms and Conditions. Due to evolving health protocols, some imagery and messaging may not
accurately reflect current on board and destination offerings, or the public health standards and government requirements that modify or limit these offerings. On board and destination experiences, features, itineraries, and guest conduct rules vary by ship and destination and are subject to change without notice.
PICTURES: MICHEL VERDURE; QUENTIN BACON
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