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TruTravels taps into TikTok for series of trade training videos
Juliet Dennis
Youth travel specialist TruTravels has created a series of videos filmed in destinations in a bid to shake up its agent training. The first of the videos,
presented by business development manager James Lavin in Santorini, went live last week. He said: “We’ve spoken to many
agents over the past few months who are simply bored of the traditional webinar training model.
“Many of them love in-person
meetings and the energy brought by the Tru team, but simply don’t have the time to do them on a regular basis. So, we thought why not turn training on its head and offer them something fresh, new, and very ‘Tru’?” The new TruTravels Agent
Training Guide is inspired by content on social media sites such as TikTok, and the videos can be watched ‘on demand’ as and when agents want to learn more about
TruTravels, or shown to customers to help them understand the brand during the booking process. As well as creating a more
engaging training format, they aim to teach agents all they need to know about TruTravels, from what the brand stands for to the trips it offers. “We love the content created
when we work with YouTubers and TikTokkers, and wanted to draw
inspiration from this to offer really engaging, experiential and easy-to- watch video that brings all the good Tru vibes to them at their desks,” said Lavin, who said he had already had positive feedback from agents. He added: “We love to do
things differently and have already had amazing feedback from the
agents who have seen it.”
trutravels.com
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All departures GUARANTEED!*
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travelweekly.co.uk
10 NOVEMBER 2022
21
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