ADVERTISING FEATURE


‘YOU HAVE ALL THE GUESTS YOU NEED ON YOUR DATABASE’


When asked why they hadn’t sold an expedition cruise yet, 40% of survey respondents believed they didn’t have potential expedition cruise guests on their database, while a quarter SXW LW GRZQ WR D ODFN RI FRQʛGHQFH


Silversea’s Peter Shanks said: “If there’s one thing I wanted to get across, it’s that even if most agents don’t think they have guests who like expedition cruises, they most likely GR ,I \RX’UH VHOOLQJ FUXLVHV OX[XU\ and touring and adventure, you have all the guests you need on your GDWDEDVH (YHU\RQH KDV DQ H[SHGLWLRQ FUXLVH RQ WKHLU EXFNHW OLVW ”


Catch up with the full Silversea 0LVVLRQ ([SHGLWLRQ ZHELQDU E\ watching the video at travelweekly. co.uk/MissionExpedition25


Learn more about Silversea’s product, itineraries and more at events.silversea.com/expedition- resources or boost your knowledge IXUWKHU ZLWK LWV ([SHGLWLRQV PRGXOH at silverseaacademy.com


MISSION EXPEDITION Q&A with Silversea’s Peter Shanks and Pierre Thomas


What level of mobility do you need for expeditions? 6KDQNV “$V GLʡFXOW DV LW PLJKW VRXQG LI SHRSOH DUH ZKHHOFKDLU XVHUV LW’V QRW WKH EHVW KROLGD\ IRU WKHP WR JR RQ ,W’V GRZQ WR WKH SK\VLFDOLW\ RI JHWWLQJ LQ DQG RXW RI =RGLDF ERDWV ZKLFK QHHGV WR EH GRQH VDIHO\ ,I \RX KDYH FOLHQWV ZKR FDQ GR D PLQXWH VWUHQXRXV ZDON WKHQ WKH\’OO ORYH DQ H[SHGLWLRQ FUXLVH ”


What is the minimum age for children? 6KDQNV “0\ DGYLFH ZRXOG EH IRU FKLOGUHQ WR EH DW OHDVW


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Are expeditions good for solo travellers? 6KDQNV “$Q H[SHGLWLRQ LV EULOOLDQW IRU VROR WUDYHOOHUV 7KHUH LV VR PXFK FDPDUDGHULH )RU H[DPSOH WKHUH’OO EH


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Do all guests get their feet on the ground at each destination on a polar voyage? 7KRPDV “:H QRUPDOO\ KDYH ODQGLQJV LQ IRU H[DPSOH $QWDUFWLFD DQG WKH $UFWLF DQG ZH WU\ WR LQFOXGH DW OHDVW RQH FRQWLQHQWDO ODQGLQJ ,Q WKRVH WHPSHUDWXUHV ZH VSHQG DERXW PLQXWHV RQ VKRUH ZKLFK LV PRUH WKDQ HQRXJK WLPH LQ WKRVH FRQGLWLRQV )RU SRODU YR\DJHV ZH WHQG WR KDYH WZR GLVHPEDUNDWLRQV D GD\ ZKLOH LQ WKH *DO£SDJRV FOLHQWV ZLOO W\SLFDOO\ KDYH WKUHH DFWLYLWLHV HDFK GD\ ”


PICTURES: Denis Elterman; Simon Harvey Photography


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