BOOST YOUR CRUISE CONFIDENCE WITH
SILVERSEA’S MISSION EXPEDITION
Watch Silversea’s latest webinar to gain exclusive trade insights and insider tips on selling adventure cruising
M
ore than 120 agents registered for Silversea’s popular Mission
Expedition webinar in June, hosted in partnership with Travel Weekly, to OHDUQ DERXW H[FOXVLYH VXUYH\ ʛQGLQJV and the latest product news. But if you missed out on it live,
it’s not too late to use this valuable training tool to help boost your expedition sales – because the session LV DYDLODEOH WR HQMR\ DW \RXU OHLVXUH The webinar’s primary focus was
to reveal results from a recent trade VXUYH\ FRQGXFWHG E\ (GJH ,QVLJKW in association with Travel Weekly, EDVHG RQ UHVSRQVHV $JHQWV ZHUH DVNHG DERXW WKHLU FRQʛGHQFH selling expedition cruises, the factors that are important to them when recommending cruise companies WR FOLHQWV DQG PRUH
AGENT INSIGHTS
$ TXDUWHU RI DJHQWV IHOW H[SHGLWLRQ cruises were too expensive for their clients, but Peter Shanks, Silversea’s managing director for the UK and ,UHODQG KLJKOLJKWHG WKH XSVLGH He said: “Selling expeditions is really
JRRG IRU \RXU EXVLQHVV ([SHGLWLRQV are reassuringly expensive and you’ll earn in excess of £2,000 commission RQ HDFK ERRNLQJ \RX PDNH ” The reputation of cruise operators
(85% of respondents chose this as a factor) and the onboard knowledge of expedition teams (76%) were the two most important considerations for agents recommending a cruise line to FOLHQWV 6KDQNV DGGHG “<RX’OO ʛQG WKDW many of the guests you speak to have GRQH D ORW RI UHVHDUFK 7KH\ ZLOO NQRZ about the destinations, but they’ll need
your expertise to get them across the OLQH ,QFUHDVLQJ \RXU FRQʛGHQFH LV ZKDW 0LVVLRQ ([SHGLWLRQ LV DOO DERXW ” Training (78%) and better
destination knowledge (72%) were key factors in helping agents book more expeditions that were covered during the webinar led by Pierre Thomas, Silversea’s business development PDQDJHU IRU H[SHGLWLRQV +H VSRNH about the line’s destinations, including *UHHQODQG DQG WKH $UFWLF WKH *DO£SDJRV ,VODQGV $QWDUFWLFD DQG WKH .LPEHUOH\ UHJLRQ RI $XVWUDOLD DV ZHOO DV LWV flHHW DQG Rʞ VKLS H[SHULHQFHV Thomas also highlighted Silversea’s
ODWHVW SURGXFW DGGLWLRQ /X[XU\ KRWHO The Cormorant at 55 South in Puerto Williams, Chile – the southernmost hotel in the world – will be available as SDUW RI LWV FUXLVH LWLQHUDULHV IURP
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