DESTINATIONS


Unleash theniche w


SPECIAL INTEREST | ESCORTED TOURS


Plug into clients’ passions with a special-interest tour, writes Joanna Booth


hether your clients are retirees who join clubs connected to their favourite hobby or millennials


scrolling through an Instagram feed curated around their personal passions, identifying what themes make your customers tick is a good way to sell them more holidays. Special-interest tours are now so common that some of them hardly feel niche any more. Walking, cycling and food-themed itineraries are ubiquitous, but even if your database includes people with less commonplace pastimes, you should be able to find something to suit. A special-interest tour could give you an


opportunity to identify new customers, provide an excuse for an existing client to book an extra trip,


or even dispel hesitancy about a type of holiday – perhaps those who haven’t taken an escorted tour before or have never tried travelling solo.


WELLNESS In some respects, wellness tours are nothing new – think how long those pilgrims have been heading to Lourdes – but from a traditional travel perspective, hotel stays have dominated the wellness holiday market. Now G Adventures is appealing to those who love the idea of yoga classes, healthy food and mindfulness but also want to explore beyond a single centre, and include sightseeing as well as wellness. Tours are available in destinations as diverse as


Italy, where itineraries feature guided meditation and farm-to-table Tuscan cookery classes; Iceland,


² travelweekly.co.uk 8 AUGUST 2019 47


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68