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Andrew McQuarrie
A new operator specialising in sports and high-end experiences hopes a trade-friendly approach will fuel “rapid growth”. Alex Catton, former head of sports at ITC’s Spectate
brand, has launched Vedere Travel. The operator will pay 12% commission and offer price parity. He said: “I’ve been passionate about working with
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UK chief executive Stu Parish 020 7881 4862 Executive assistant to chairman and group CEO Jean Kilcullen
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the trade for the past eight years, so Vedere will be extremely trade-friendly.” Catton forecast a 50:50 split between direct-sell and
trade sales. “I want a big response from the trade,” he said. Vedere, which is Atol-certified through The
Advantage Travel Partnership, has received investment from Travel Seen, the online agency set up in 2021 by former ITC chief executive Jennifer Atkinson.
Catton joined ITC in 2015 as brand manager at ITC
Sports. He left his role at Spectate in May. Vedere will offer trips to a range of sports events, as
well as experiences including music festivals. Catton said customers on Formula One packages
would have the chance to meet drivers before the race and access to the post-race party. Prices will range from a couple of thousand pounds to £100,000 per person, according to Catton, who launched Vedere after attending last month’s Abu Dhabi Grand Prix. “My business model is not mass market – we’re
offering unique experiences,” he said. Music events will include Glastonbury Festival,
Coachella and Adele’s Las Vegas residency. Catton plans to host fam trips – most likely to Formula
One races in Europe – in the second half of 2024.
vederetravel.com
Crystal Ski launches premium Summit Collection range
THE QUEEN’S AWARDS FOR ENTERPRISE:
INTERNATIONAL TRADE 2020
Crystal Ski Holidays has unveiled a new Summit Collection featuring premium accommodation in France, Italy, Austria, Andorra and Canada. The 27 properties include
self-catering Alpine apartments and hotels offering fine-dining restaurants and spa facilities. All properties are less than a five-minute walk from the slopes
travelweekly.co.uk 22 7 DECEMBER 2023
or ski lifts, and in resorts that offer skiing for all levels. Crystal customer research
found clients seeking a premium ski holiday value high-quality accommodation with great service, food and facilities, plus the reassurance of an in-resort rep. Prices start at £1,636 for seven
nights at the Hotel Bellevue in Obergurgl, Austria. The price
includes transfers and flights from Gatwick to Innsbruck on February 3, 2024. Crystal Ski Holidays managing
director Chris Logan said: “By signposting these holidays, we hope that we’ll save customers and travel agents time when it comes to finding a ski holiday that’s right for them.”
crystalski.co.uk
travelweekly.co.uk PICTURE: Shutterstock/Marietta Peros
New events operator Vedere targets half of sales via trade
Glastonbury Festival
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