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Simpson launches Dreamcrafter tool to aid villa searches


Samantha Mayling


Simpson Travel has launched a holiday finder on its website to enable agents to help clients find their ideal villa or boutique hotel. The tool, called Dreamcrafter,


uses intuitive, emotive search terms such as ‘best infinity pools’, ‘perfect properties for family celebrations’ or ‘uninterrupted sea views’ to guide agents and clients. Each search will create a


personalised, image-led range of


options that meet the requested criteria, drawing from Simpson Travel’s range of villas and boutique hotels across the Mediterranean. Search results can be refined


by using more specific terms. Simpson Travel managing


director Ed Pyke said the company was the first villa operator to work in such a way with AI technology. “Traditional searches


are often quite functional – focusing on destinations, villa size or location,” he said.


Korsan Kuzey villa in Kalkan, Turkey


“But we know from research


with our clients that often the impetus to book a villa is based on something much more subjective and heartfelt. “For a luxury villa holiday,


perhaps more than any other holiday, imagining yourself sitting in the villa is very much part of the decision-making process, so the look and feel of the property, its setting and its views are all


key in helping make this choice. “This is where Dreamcrafter


comes into its own, creating an individualised, image-led shortlist that will match – and hopefully exceed – clients’ expectations.” Hannah Naylor-Vane, head of


trade sales, added: “It offers an easy, intuitive way to find the perfect holiday from a shortlist based on the client’s personal criteria.” simpsontravel.com


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travelweekly.co.uk


6 NOVEMBER 2025


17


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