Southern charm


Music, food and bourbon may be easy to come by in the Deep South, but the stories behind them really create the experience, finds Clare Vooght on a mega-fam with TTC


DESTINATIONS DEEP SOUTH | THE US


e


Beale Street, Memphis PICTURE: Shutterstock/Sean Pavone


travelweekly.co.uk 6 JULY 2023 45


xploring the places that inspired musical icons from Elvis to Al Green, and hearing toe-tapping rhythms in the cities they were written – it’s no wonder the


Deep South features on many clients’ bucket lists. “The Deep South is our top-selling route in the US, with British and Irish travellers drawn to its unique charm and cultural experiences,” says Becky Francis, TTC Tour Brands’ sales director for the EMEA region. “Across our five brands, in 2022 we saw a 300% increase in bookings to the Deep South of America. “And this year, we are on track to surpass pre-pandemic


numbers for the Deep South routes, with Costsaver and Insight Vacations already having surpassed passengers booked in total for 2019 and Trafalgar and Luxury Gold not far behind.” Things are looking strong for 2024 too, with the Deep South a


standout region for TTC’s North American itineraries. Forty per cent of passengers booked on its North American trips have chosen Trafalgar: Tastes and Sounds of the South, while 30% are booked on the Insight Vacations itinerary in the region. So it’s perhaps no surprise that TTC chose the Deep South to showcase its five touring brands on its first global mega-fam


²


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84