ace race
Tap into the trend for self-contained villa stays, writes Katie McGonagle
DESTINATIONS HOW TO SELL | VILLA HOLIDAYS
v
travelweekly.co.uk
illa holidays have always had their selling points – your
own space to stretch out in, a private pool where you don’t have to be up by dawn to bag a sunlounger, and no need to gamble on getting interconnecting rooms for the kids – but in the current climate, they are all the more appealing. Even once travel restrictions
are lifted and holidays can resume, it seems likely travellers’ habits will have changed, at least in the short to medium term, with social distancing and self-contained accommodation replacing sun and a sea view at the top of the list of priorities. Add the potential for larger
family groups wanting quality time together after months apart during lockdown, and villa holidays look set to be more popular than ever, so here are five easy selling points to help you target them at the right clientele.
YOUR OWN ROOM When people picture a holiday, they probably think of balmy evenings spent sipping wine as the sun sets – not tiptoeing around a darkened room trying not to wake sleeping kids. Yet for parents of younger children, the reality of sharing a family room in a hotel often means they get precious little space to enjoy their own holiday.
Book a villa with enough
bedrooms for everyone, though, and you can maintain a better bedtime routine, let older kids stay up later while their younger siblings go to sleep, and once everyone’s in bed, the adults get the evenings to themselves. Just be sure to avoid apartments or villas where the living room doubles as a sleeping area for kids if space is a priority. Danny Waine, commercial manager at Interhome, recommends Villas Puerto Rubicon in Playa Blanca, Lanzarote, ²
4 JUNE 2020
21
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32
