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DESTINATIONS SUMMER 2024 | CRUISE


Flåm, Norway


The Mediterranean remains the top choice for summer sun, but with resort prices rising as quickly as the temperatures during last year’s heatwave, the winning combination of an ocean breeze, guaranteed sea views and affordable dining and drinks makes cruising an increasingly attractive way to explore the region. Clients can sample the sights in classic hotspots such as Barcelona, Cannes, Rome or Dubrovnik, while incorporating smaller ports of call such as Valencia (the Green Capital of Europe for 2024) or the Sicilian city of Messina along the way. Ruth Venn, director of sales for P&O Cruises, says: “This summer we are seeing huge demand for


our ex-Southampton and fly- cruise Mediterranean itineraries, as well as the Norwegian fjords. There is also huge interest in our newest ship Arvia, which is sailing longer 14-night Mediterranean itineraries for the entire summer season, giving guests plenty of time to experience everything the ship has to offer. “These itineraries were our biggest sellers during the 2024 wave period and we are delighted with how well they have continued to sell.” The line has also added more


capacity for kids on Arvia during school-holiday sailings from Southampton, with four-berth fares for price-conscious families;


alongside fly-cruise itineraries on Azura, which is operating seven-


night and 14-night departures from Valletta until October. Venn says value for money was the key sales driver during the wave period, and it’s not too late to advertise offers for this summer. Guests can get additional onboard credit on ‘Select Price’ sailings booked by June 4, plus 10% off Classic drinks packages. Book it: A 14-night Mediterranean sailing on Arvia starts from £1,029 for an inside cabin or £1,599 for a balcony, based on a June 9 departure from Southampton, with the option of a 10% discount on Classic drinks packages (when purchased at the time of booking) and additional onboard spending. pocruises.com


Spend


service and private dining options. “Wave was very strong for us


and 2024 has been selling well – we are seeing sales exceeding those of 2023, and 2025 is looking like it will be even stronger. We’ve just launched 2026 sales from Southampton and our phones have been ringing non-stop.” Book it: A seven-night Norwegian Fjords cruise on MSC Virtuosa, round-trip from Southampton, calling at Haugesund, Måløy, Flåm and Kristiansand, departing on August 24, starts from £899 per person. msccruises.co.uk


Arvia’s infinity pool ² travelweekly.co.uk 4 APRIL 2024 27


PICTURE: MSC


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