expanded 2019 conference

which continues to grow with the trade at its core. Atas chairman Paul Melinis, APT’s managing director for the UK and Europe, said: “The Atas Conference is our flagship event of the year, and our move to Manchester with a two-day event is a testament to the success of our first two conferences.

“Once again the conference will

be packed with information and networking opportunities to make sure agents go away armed with the enthusiasm and knowledge to increase their touring and adventure sales.” Atas was formed in April

2017 by a range of operators in association with Travel Weekly,

g and adventure suppliers to create Hotlist

sector continues to grow in importance for the UK trade, and Travel Weekly has been proud to play a part in that growth through our involvement in the founding of Atas and our coverage in the weekly magazine and our Touring & Adventure supplements. “Our Cool Cruises and Perfect

Places publications are established showcases of the best cruise lines and destinations as voted by our agent readers, so it was a natural extension to use the format for the touring and adventure sector under our new Hotlist brand.” Kate Miello, head of travel for Mail Metro Media, said: “Mail Metro Media

is delighted to support the 2019 Atas Conference and Touring & Adventure: The Hotlist. “We reach two-thirds of UK

holidaymakers aged 50 and over who want to explore new destinations and experience diverse cultures, making this partnership the perfect way to engage and inspire this hugely important, affluent audience.” Voting for Touring &

Adventure: The Hotlist will open at the Atas Conference in September, with the winners announced at a special event hosted by Mail Metro Media later this year.

and in just two years has expanded from 12 to 28 supplier members, with an additional 21 associate members and more than 1,000 registered agents. In addition to the conference, the association also runs four regional Atas Connects events, publishes regular trade communications in print and digital channels, and has a purpose-built website featuring online training, supplier and product information, brochure racks and a digital product search facility.

Lucy Huxley, editor-in-chief

of Travel Weekly Group and moderator of the conference, said: “The Atas Conference is now firmly established in the travel trade calendar, and plans are already under way to make sure the 2019 event is an even bigger and better showcase of a sector which continues to grow in importance

for travel agents.” › To book your place, visit Priority will be given to registered agent members of Atas, with places then allocated to bona fide travel agents on a first come, first served basis

“South African Tourism is thrilled to be partnering with Atas for its third annual conference. The Experience the Moment theme resonates well with South Africa, which is home to many incredible and experiential wildlife, nature and cultural tours. This year is set to be bigger and better with the new Manchester venue and we’re delighted to be a part of it. As a destination partner, we have so much to offer in terms of touring and adventure, to engage agents and keep them abreast of all that South Africa has to offer.” Tolene van der Merwe, hub head for UK and Ireland, South African Tourism

“Tigerbay is delighted to continue to be the official technology partner of Atas for the third annual conference. As touring and adventure travel goes from strength to strength, it’s great to be able to meet with operators and agents alike, and discuss the unique technology solutions required by the sector.” Carl Morgan, managing director, Tigerbay

“Global, the media and entertainment group, is proud to support Atas for the third year running. Global is home to some of the most-loved UK brands including Heart, Capital, Smooth FM and Classic FM. Wherever and whenever people want to consume music and entertainment, Global is there at scale. Across broadcast, mobile, social and live we reach 32 million people every week.” Nicola Bradley, head of travel, Global

4 April 2019 17


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