60 BATHROOMS & KITCHENS FOCUS
TRUSTED PARTNERS: SHAPING THE FUTURE OF BUILD TO RENT
Damian Sheridan at Wren Contract Kitchens discusses the growing trend of BTR developments and why trusted partners are becoming essential to delivering quality and sustainable solutions.
T
he Build to Rent (BTR) sector has undergone a remarkable transformation over the past 12 months, experiencing sustained growth as developers pivot in response to prolonged stagnation in the residential sales market. With fi ve consecutive interest rate cuts in 2025 and modest house price growth beginning to return, green shoots are visible in the wider housing market. Yet, the momentum in BTR is undeniable – a sector that is now fi rmly established as a cornerstone of housing delivery. While Europe has long embraced a culture of high-quality rental living, the historically favoured home ownership,
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often underpinned by the ‘my home is my castle’ mindset. Today, however, there is a clear shift. A new generation, particularly graduates and young professionals, seeking homes in urban locations where career opportunities, connectivity and lifestyle amenities converge. This has fuelled demand for (mostly) high-rise, high-quality developments, often featuring coliving spaces and premium communal facilities such as gyms, swimming pools and well spec’d shared kitchens.
Industry leaders have noticed that this demographic change is infl uencing the way developers defi ne accommodation.
Compact apartments are increasingly complemented by generous shared amenities, creating vibrant, socially connected communities.
WHAT TO LOOK FOR IN A PARTNER In such a competitive and demanding market, developers are seeking peace of mind above all else, the assurance that their supply chain partners can deliver confi dence, reliability, scale, fl exibility and consistency without compromise. One recent project involved the delivery of over 600 kitchens in under 30 weeks to a single site. This level of demand illustrates why developers prioritise
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