58 BATHROOMS & KITCHENS FOCUS
Four Leading Brands, One Partner: Beko Appliance Partners Delivers More
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gainst a complex backdrop of pressures housebuilders face today, including tighter sustainability standards, the need
for long-term reliability, and growing buyer expectations around quality and design, Beko Appliance Partners know choosing the right supplier has never been more important. That’s why Beko Appliance Partners are
excited to announce a major enhancement to their off ering with a game changing new portfolio. UK housebuilders now have access to four of the UK’s leading appliance brands - Whirlpool, Hotpoint, Beko, and Indesit - under one roof. The result is a single, dependable partner that gives developers the fl exibility to tailor solutions to every type of residential scheme, backed by the service and sustainability credentials needed to deliver with confi dence. Developers are supported at every stage of
a project by a dedicated team, from planning through installation and aftercare. Backed by the UK’s largest appliance service network, more than 1,000 engineers covering 99% of the country, developers can be confi dent that their project will be handled seamlessly, regardless of the size or complexity.
WHY BRAND POWER MATTERS Each of Beko Appliance Partners’ four brands brings unique value to developers. Whirlpool is known for sleek design and innovative 6TH SENSE technology to create smarter, more effi cient homes from day one. Hotpoint, the UK’s most trusted major domestic appliance brand*, delivers dependable, high-performing appliances designed to off er long-term value.
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Beko, the UK’s best-selling appliance brand** and winner of the Which? Best Value Appliance Brand for two consecutive years, off ers stylish, energy-effi cient and reliable appliances that are rigorously tested, while Indesit provides simple, easy-to-use appliances that make handovers smooth and everyday use straightforward.
SERVICE THAT SCALES WITH YOUR PROJECT Beko Appliance Partners’ dedicated team works closely with architects, specifi ers, and developers throughout the project, from planning through to installation and aftercare. As Katie O’Shea, national specifi cation manager, explains: “We’re here to make things easier for housebuilders and developers. With four strong brands and a service network to match, we’re ready to support any type of development. Whether it’s high-end private homes demanding premium design, large-
scale rental schemes requiring robust service agreements, or aff ordable housing where effi ciency and simplicity are key, we have a solution to fi t.”
MEETING THE SUSTAINABILITY CHALLENGE Beko has earned global recognition for sustainability, ranking 17th on Time Magazine’s 2025 list of the World’s Most Sustainable Companies and number one in its industry. Each of its brands plays a role in reducing environmental impact: Whirlpool’s 6TH SENSE technology optimises energy and water use, Beko’s appliances are designed for effi ciency and longevity, Hotpoint’s durable products minimise the need for early replacements, and Indesit delivers aff ordable performance for everyday living.
WHY DEVELOPERS CAN BUILD WITH CONFIDENCE By uniting four trusted brands with a single, expert partner, Beko Appliance Partners delivers a complete proposition: the strength of four, the simplicity of one, the sustainability to meet tomorrow’s challenges, and the service to support developments from start to fi nish.
*Based on Trustpilot fi ve-star rating among the leading Major Domestic Appliances (MDA) brands with published Trustpilot reviews specifi c to MDA and to the UK in July 2025. To verify visit
www.hotpoint.co.uk/trustpilot **Beko is the UK’s number one large home appliance brand.
appliancepartners@beko.co.uk appliance-partners.bekoplc.com
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