38 CASE STUDY


detailing such as handpicked, ornate door handles.


Each master suite will also offer a spacious walkin wardrobe, while ensuite bathrooms will feature underfloor heating, ornate patterns and marble mosaic floors, with buyers also having the ability to select bespoke finishes throughout from the developer’s atelier.


WHAT LUXURY MEANS


upta says the level of specification achieved sets the apartments apart from other luury properties. The word ‘luury’ is used too easily it can ust simply be an ecuse for ‘epensive’. e decided that for buyers who want true luury living, every detail needs to be considered and catered for. The location goes without saying  on helsea’s doorstep, with all that the borough has to offer, he says, but the architecture takes it up a notch. irroring a traditional helsea ansion block, the ceilingtofloor windows admit light from all angles, illuminating materials of the highest specification, as well as the large and interesting floorplates.


upta adds or the service and the amenities, we teamed up with arriott not simply to provide club membership benefits, but to manage the residences themselves actively with the superlative customer eperience for which they are known. e says that an even more luury  la carte menu of enhanced eperiences and services is available, including private chefs, nannies and personal styling. That is truly luurious living.


INNOVATION WITH PURPOSE ith the construction process now well underway, upta also considers the environmental performance of the building, which is intended to match the high specification of the rest of the proect. e at  believe in ‘innovation with a purpose’ and sustainability, which are core principles of our investment philosophy and a reuirement of any hariahcompliant financial partnership, where both profits and risks are shared, he says.


e believes that the helsea


development is the perfect embodiment of these values, with the firm seeking to install highly efficient air source heat pumps for heat, hot water and cooling, and  units for ventilation, and to minimise heat loss.


eyond this, he epects that the facade’s solidity will provide good values for thermal comfort and energy efficiency. Through a combination of fabric and building services efficiency


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“WE DECIDED TO MANAGE THE DEVELOPMENT THROUGH GRID PROPERTIES, OUR OWN PROPERTY BUSINESS”


measures, we aim to reduce carbon emissions significantly against art  building regulations, and are minimising material consumption to reduce embodied carbon, he continues. side from aspirations to get as close to ‘net ero’ as possible, we are also considering our social impact carefully, and are providing subsidised social and community uses for our development, in partnership with specialist educationcare and nursery providers at the property.


THE BEST OF ALL WORLDS


ccording to upta, the reaction to the proect has already been overwhelmingly positive. ithin a week, he says, we served a uarter of the whole development  such is their uniueness and appeal to buyers who want the prestige of owning a beautiful part of helsea, combined with the comforts of home and the convenience of a plethora of services and amenities at hand.


e believes that, with the  having seen a blending of the highend residential and hotel sector for some time now, prime residential schemes like this must reflect the value of amenity and conciergestyle services, arguing this is no small part of the proect’s success. Today’s discerning buyers have everincreasing epectations from genuinely luury developments. They want the best of all worlds  a place to call home, but with the service and amenities that they would epect from a luury hotel.


e concludes e are becoming known in the  market for our uality and uniue residential offers. fter EE  esidences at yde ark earlier this year, this collaboration further cements our ability to collaborate effectively with prestigious global brands to offer customers luurious, uality central ondon homes. e believe that this will start a myriad of similar ventures across the capital and beyond, as developers and homeowners alike recognise the need for sublime residential property and convenient hospitality to be aligned more formally.


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