From a regulatory standpoint, the guidance is equally clear. MWFs sold and used in the UK must comply with UK REACH, the Biocidal Products Regulation (BPR), and Classification of Labelling and Packaging (CLP) regulation while under supplier control. Once diluted, water miscible fluids fall under workplace CoSHH regulations. This shift in responsibility makes accurate, transparent marketing even more important as users need to understand what they’re buying and how to handle them safely.
A significant portion of the document focuses on regulations concerning misleading and comparative advertising, an area where suppliers can easily slip into risky territory. Under the Business Protection from Misleading Marketing Regulations (BPRs), companies must avoid exaggerations or omissions that could distort a purchasing decision. Thirteen specific product characteristics are regulated, covering everything from composition and manufacturing method to expected performance and test results.
Comparative claims (such as stating that one coolant lasts longer than another) are allowed but only under strict conditions. Comparisons must be objective, relevant, verifiable, and fair. They must not
GEIR Annual General Meeting – March 2026
GEIR members gathered in Brussels on 25 March 2026 for the Association’s Annual General Meeting (AGM), which provided a strong and forward looking platform for discussion and exchange.
During the meeting, members discussed GEIR’s activities and ongoing initiatives, with a strong focus on key policy developments at EU level. Discussions centred on the European Commission’s forthcoming Circular Economy Act and GEIR’s contribution to the consultation process, underlining the strategic importance of re refining in achieving a resilient and competitive circular economy by 2030. Members further exchanged updates on economic, political, and industry developments in their respective countries.
The AGM also marked the official welcome of two new members, KS Recycling GmbH & Co. KG and SÜDÖL Mineralöl Raffinerie GmbH. Their addition further strengthens GEIR’s representation of the re refining sector across Europe and reinforces its position as the leading voice of the industry.
The next GEIR Annual General Meeting will take place in Brussels on 1-2 September 2026.
geir-rerefining.org
mislead, create confusion, or unfairly undermine a competitor’s reputation.
The guidance also reminds businesses that due diligence is not optional. Larger companies, in particular, are expected to verify the accuracy of claims made by their suppliers. Failure to do so can lead to criminal scrutiny, while civil disputes over product descriptions fall under standard commercial law.
Finally, all marketing must meet the Advertising Standards Authority’s requirement to be “legal, decent, honest, and truthful.” In other words, good science, good ethics, and good communication go hand in hand.
ukla.org.uk/metalworking-fluid-product- stewardship-group/mwf-psg-publications/
LUBE MAGAZINE NO.193 JUNE 2026
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