Sinead Adamski
Andrew Mills
Complementing this, a further set of presentations under Meeting the Needs of Industry will address key technical and market-specific challenges. Sinead Adamski (Global Product Development Director, Infineum) will examine how additive development is evolving in an increasingly digitalised environment, while Andrew Mills (VP Sales & Marketing, Italmatch) will present the metalworking perspective.
Colin Morton Rob Taylor
AI also continues to be a topic of ever-incrasing relevance to our industry and to global business as a whole. Following up on his extremely popular session from last year’s event, Colin Morton will provide an updated overview of AI in the lubricants industry. Then, Rob Taylor (Plan.
Grow.Do., and co-author of Selling Lubricants Smarter, see page 46) will provide analysis from their AI Survey conducted in joint partnership with UKLA & ILMA earlier this year.
Finally, before the lunch break,
our own Tina Reading (Editor, Lube Magazine) will provide an exciting update on the Lube Media STEM Programme; Engaging the Next Generation Workforce & How YOU can get involved, outlining our solutions for internship, recruitment, and talent retention for the lubricants industry.
Tom Mason
Customer engagement: Reaching buyers in in turbulent times
Following the networking lunch and exhibitor showcase, the afternoon sessions will turn its focus to understanding and responding to evolving customer expectations. In The Customer Voice – End-User Expectations in a Transforming Market, Rupinder Sodhi (Head of Marketing Europe, Moove) will provide valuable insight into
Rupinder Sodhi 38 LUBE MAGAZINE NO.193 JUNE 2026
Mike Bewsey
Steve Knapp
what customers are really looking for in today’s environment, the challenges they face, and how suppliers can better align their value propositions to meet these needs. This will be followed by the Market & Customer Engagement Panel: Capturing and Creating Customer Value in a Changing World, moderated by Mike Bewsey (CEO, Duckhams Oil), with contributions from Rupinder, and from Steve Knapp (
Plan.Grow.Do., and co-author of Selling Lubricants Smarter). Together, they will
explore practical approaches to strengthening customer relationships, enhancing engagement strategies, and identifying new ways to create and deliver value in an increasingly competitive and disrupted marketplace.
Emma Guthrie Leyla Alieva
Transitioning sources of energy and their effects on the lubricants industry Turning to the implications of the energy transition, the Energy Transition Panel – Hydrogen, Electrification & Beyond: Lubricants in the Energy Shift will examine how alternative energy technologies are reshaping the role of lubricants across industries. Moderated by Emma Guthrie (CEO, Hydrogen Energy Association), the panel brings together Leyla Alieva (CEO, NEOL Copper Technologies), Tom Mason (CEO, Modaryn), and welcomes back Sinead Adamski to explore the growing influence of these new forms of energy, hydrogen in particular, alongside wider electrification trends. The discussion will highlight how these developments
are translating into new technical requirements, infrastructure considerations, and opportunities for innovation, as well as the evolving role of lubricant specialists in supporting reliability, efficiency, and performance within next-generation energy systems.
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