Pre-order top 10. Through Nielsen BookScan’s Total Consumer Market, this year we have witnessed the fastest-selling hardback fiction launch since Harper Lee’s Go Set a Watchman in 2015, in the shape of Margaret Atwood’s The Testaments. That title’s first-week volume would have been boosted by substantial pre-orders so, unsurprisingly, it claims first place. This year the print market has also been boosted by the fastest-selling non-fiction book of all time: Kay Featherstone and Kate Allinson’s Pinch of Nom, which charts fiſth in the pre-order list, with its follow-up, Pinch of Nom Food Planner, edging it out by 73 copies to claim fourth.


No doubt the 3


Titles in the year-to- date e-book top 10 have an average selling price in excess of £2.50: This is Going to Hurt, The Tattooist of Auschwitz and What You Did


42%


Of Pinch of Nom Food Planner’s first-week sales were pre-orders placed online, way up from 9% of it’s prequel’s sales


original cookbook’s success boosted the sequel’s pre-order volume, though the original still leads the way in terms of in total, cross-format sales. While 9% of the original cookbook’s first-week sales came from online pre-orders, 42% of the Food Planner’s launch-week sales did. Similarly, fellow influencer Mrs Hinch’s second title, Mrs Hinch: The Activit Journal, posted pre-order


sales of 19,196 units, beating her début, Hinch Yourself Happy—and that despite the first title outselling its successor by some 80,000 copies in its first week on shelves. The illustrated Harry Poter book series benefits from a mammoth existing fanbase and, with J K Rowling and Jim Kay’s Harry Potter and the Goblet of Fire arriving aſter a two-year break, clearly pre-orders have had a long while to pile up. Bookstat’s chart shows ...Goblet of Fire’s pre-order volume at 13,225 units, a magical 84% of its first-week volume through Nielsen BookScan. The title did plummet 70% in volume in its second week on the shelves—perhaps its £32 r.r.p. doesn’t lend itself so well to the casual shopper.


About Bookstat


Bookstat is a supplier of daily, title-level online sales data, providing large publishers


with whole-market point-of-sale coverage of e-books, audiobooks, and online print. To find out more, contact info@bookstat.com.


TheBookseller.com


Bookstat data Kay and May make hay at the top


The Year-to-date E-Book Top 10* Title


Author 1 This is Going to Hurt 3 The Perfect Child


4 The Man Who Didn’t Call 5 The Tattooist of Auschwitz 6 What You Did 7 A Village Affair 8 One Minute Later 9 Bring Them Home 10 The Holiday


Imprint Adam Kay Picador


2 The Corner Shop in Cockleberry... Nicola May Self-published Lucinda Berry Thomas & Mercer Rosie Walsh Mantle Heather Morris Zaffre


Claire McGowan Thomas & Mercer


£638,116 £283,540 £315,234 £139,567 £433,453 £356,632


Julie Houston Aria £198,406 Susan Lewis HarperCollins D S Butler Thomas & Mercer T M Logan Zaffre


The Weekly E-Book Top 10** Title


Author


1 The Man Who Didn’t Call 2 The Holiday


4 The Night Fire 5 The Friend


£146,191 £123,638 £194,566


Value Volume 166,851 157,220 131,768 124,743 121,220 108,317 105,304 100,888 92,476 91,523


Imprint


Rosie Walsh Mantle T M Logan Zaffre


3 Twas The Nightshift... Christmas Adam Kay Picador Michael Connelly Orion


6 Once Upon a River 7 Found


8 When She Returned 9 The Gift of Happiness


10 Life, Death and Vanilla Slices


Teresa Driscoll Thomas & Mercer Diane Setterfield Transworld Digital Erin Kinsley Headline


Lucinda Berry Thomas & Mercer Holly Martin Self-published Jenny Eclair Sphere


Print Pre-Order Top 10*** Title


1 The Testaments 2 Blue Moon


4 Pinch of Nom Food Planner


7 The Secret Commonwealth 8 Twas the Nightshift... 9 Wrecking Ball


10 Goblet of Fire: Illustrated...


£13,058 £9,705


£26,150 £94,074 £10,356 £22,525 £6,156 £7,002 £8,434 £5,098


Value Volume 13,190 9,153 8,746 8,561 8,553 7,038 6,219 5,783 5,024 4,879


Author


Imprint


Margaret Atwood Chatto Lee Child Bantam


3 Mrs Hinch: The Activity Journal Mrs Hinch Michael Joseph Featherstone & Allinson Bluebird


5 Pinch of Nom: 100 Slimming... Featherstone & Allinson Bluebird 6 Pinch of Nom: Everyday Light Featherstone & Allinson Bluebird Philip Pullman Penguin/DFB Adam Kay Picador Jeff Kinney Puffin


ISBN (+978) Volume 1784742324 1787632196 0241426845


23,086 19,952 19,196


1529023060 19,121 1529014068 19,048 1529026405 17,360 0241373330 1529018585 0241396636


16,178 13,994 13,274


J K Rowling/Jim Kay Puffin 1408845677 13,225


Data source Bookstat. Date range Year to 26th October 2019. **Week ending 26th October 2019. ***Date range Year to 2nd November 2019. Bookstat generates its charts by tracking the movement of e-books, print books and audio titles on online retailers’ websites; the volume and value figures are therefore estimates. The pre-order charts includes sales up to publication, but not after, and does not include orders through high street bookshops.


09


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