CONSUMER THE ● ● ●


UNDERSTANDING UK AUDIOBOOK


NIELSEN BOOK’S AUDIOBOOK REPORT REVEALS THE LATEST TRENDS:


76% of audio consumers listened digitally in 2018, while the share listening to audio CDs dropped to 39%


16% of heavy audio buyers (11+ books per year) account for 58% of purchases


Science/nature was one of the most popular Non-Fiction genres, with 13% of audio consumers listening in the last 12 months


Audiobook purchases have continued to increase in the first half of 2019, with downloads up 7% and spending on digital up 22% (January-June 2019 vs. 2018).


For more information and to purchase the study please contact: infobookresearch@nielsen.com


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