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EVENTS


Charts Bookstat data


Where there’s pain, there’s gain: This is Going to Hurt tops the year-to-date chart


Adam Kay’s junior doctor memoir racked up impressive sales over the course of the year and topped the chart, but a self-published title was hot on its heels in second spot


Kiera O'Brien @kieraobrien


A


dam Kay’s This is Going to Hurt is the biggest-selling e-book of the year so far, with 166,851 units sold, according


to data supplied to The Bookseller by Bookstat, whose founder Paul Abbassi is a keynote speaker at FutureBook this year. Ardent followers of The Bookseller’s weekly and monthly e-book charts will have seen this coming. The junior doctor memoir broke the record for weekly e-book chart number ones in August, soaring past digital behemoths Paula Hawkins’ The Girl on the Train and Gail Honeyman’s Eleanor Oliphant is Completely Fine. Bookstat tracks e-book data by follow- ing the relative movement of e-books on Amazon’s (and other e-book vendors’) charts. The Bookseller’s e-book charts are compiled from data supplied from publishers, but do not include titles sold for less than £1.99, and many digital-only presses—including most obviously Amazon Publishing—and self- published e-books.


ADAM KAY HAS HAD HUGE SUCCESS WITH THIS IS GOING TO HURT


Thus the Bookstat chart is the first e-book


chart published in The Bookseller to feature self-published mega-seller Nicola May, who scored second place in the year-to-date chart, with The Corner Shop in Cockleberry Bay fewer than 10,000 units behind This is Going to Hurt. May is actually the only self-published author in the top 10, though three Amazon-published titles also feature. In value terms, Heather Morris’ The Tattooist of Auschwitz was second place to This is Going to Hurt in the 2019 e-book chart, but scores fiſth place for volume. The Tattooist..., like the junior doctor memoir, has racked up multiple weeks in The Bookseller’s chart top spot. Both e-books are two of just three titles in the chart with an average selling price of over £2.50, with Claire McGowan’s What You Did the third. For comparison, print’s average selling price for the year to date is £8.59 through Nielsen BookScan—expensive cook- books and “event” hardbacks, which don’t tend to sell as strongly in digital, will skew the a.s.p. upwards. Rosie Walsh’s The Man Who Didn’t Call is


SALES OF HER SECOND TITLE, THE ACTIVITY JOURNAL


SUBSTANTIAL PRE-ORDER MRS HINCH POSTED 08 8th November 2019


the fourth-bestselling e-book of the year, and topped the digital chart for the week ending 26th October. However, it has never appeared in The Bookseller’s weekly e-book list, due to its 99p price, which makes it ineligible. Through


Print’s average selling price for the year to date is £8.59 through Nielsen BookScan— expensive cookbooks and ‘event’ hardbacks will skew the a.s.p. upwards


Bookstat, The Man Who Didn’t Call’s digital average selling price works out at £1.11, which suggests that the bulk of its sales this year have been while priced at 99p. T M Logan’s The Holiday, which racked up multiple number ones in The Bookseller’s weekly e-book charts across August, has now been discounted to 99p, with the lower price helping its weekly sales soar even further, and it charts second place in the Bookstat weekly chart for the week ending 26th October, above Kay’s This is Going to Hurt festive follow-up title, Twas the Nightshiſt Before Christmas. Bookstat’s weekly e-book chart features two Amazon-published titles: Teresa Driscoll’s The Friend and Lucinda Berry’s When She Returned. Like The Bookseller’s weekly e-book list, the chart is mostly made up of fiction titles, with only Twas the Nightshiſt flying the flag for non-fiction.


Ahead of the game It should be no surprise to see several of the biggest titles of the year in the Print


Photography: Bill Waters


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