26% Of TCM sales of Windswept & Interesting came in Scotland
Country Focus: Scotland Connolly blows away the competition
from 2020, charting in 2021’s runner-up spot. It was joined by its sequel, The Man Who Died Twice, which débuted in third. The Osman cosy crime duology shifted an eye-watering 2.24 million units through the TCM as a whole across the available weeks of data in 2021, and its Scotland sales marginally over-indexed, at 9% of its total sales apiece. We know what a draw Tartan Noir is for Scottish book-buyers, and Osman’s dominance didn’t seem to hinder Scotland’s native crime community. Ian Rankin charted in eighth with A Song for the Dark Times, and the Crime, Thriller & Adventure category jumped 17% against 2019. Midlands-born Lee and Andrew Child’s latest Jack Reacher titles also sold strongly in Scotland, with both The Sentinel and the new hardback Better Off Dead scoring places in the top 20. However, the highest-charting
Title
1 Windswept & Interesting 2 The Thursday Murder Club 3 The Man Who Died Twice 4 Shuggie Bain
5 The Midnight Library 6 The Broons Annual 2022 7 The Boy, the Mole, the Fox... 8 A Song for the Dark Times
In the spotlight
IAN RANKIN AND LEFT BILLY CONNOLLY WERE BOTH HITS IN THEIR HOMELAND
Richard Osman’s dominance didn’t seem to hinder Scotland’s native crime community
Author
Billy Connolly Richard Osman Richard Osman Douglas Stuart Matt Haig -
Charlie Mackesy Ian Rankin
9 Guinness World Records 2022 - 10 The Sentinel 11 The Storyteller
12 The Christmas Pig 13 Hamnet
14 And Away...
15 Pinch of Nom Comfort Food 16 Megamonster
18 Jane’s Patisserie 19 This Much is True 20 Better Off Dead
TheBookseller.com Imprint
Two Roads Penguin Viking
Picador Canongate
ISBN (+978) Volume 1529318265 0241988268 0241425428 1529019292 1786892737
D C Thomson 1845358655 Ebury Orion
Lee & Andrew Child Corgi Dave Grohl J K Rowling
Maggie O’Farrell Bob Mortimer
17 Gangsta Granny Strikes Again! D Walliams; T Ross Jane Dunn
Miriam Margolyes Lee & Andrew Child
1529105100 1409176992
80,254 71,731 50,535 48,353 43,077 40,032 31,245 30,912
Guinness World... 1913484118 29,547 0552177429
1472223821 29,044
Simon & Schuster 1398503700 26,412 Little, Brown 1444964912 Tinder
25,414 24,761
Featherstone & Allinson Bluebird D Walliams; T Ross
Simon & Schuster 1398505292 24,731 1529035018 24,655
HarperCollins 0008487591 21,543 HarperCollins 0008262204 20,657 Ebury
1529109429
John Murray 1529379884 Bantam
1787633735
20,421 20,196 20,076
Scottish fiction author was Booker winner Douglas Stuart. Shuggie Bain, out in paperback just as bookshops began reopening in England following Lockdown 3.0—and only a fortnight before Scottish bookshops did—sold 48,353 copies in 2021, a hefty 20% of its TCM-wide sales. Last year the hardback hit the overall top three despite the November lockdown preventing the reporting of sales in the week of its win, and therefore denying Shuggie Bain its “Booker bounce” through the TCM. It would take more than three lockdowns to dampen its glorious sales over the past two years. Even with lockdown black holes, Stuart’s début is easily one of the biggest- selling Booker winners in recent years. The Broons
Annual 2022 was the highest- charting kids’ title in Scotland, edging out the UK-wide top
three of David Walliams and Tony Ross’ Megamonster and Gangsta Granny Strikes Again! (in first and third overall, respectively), and J K Rowling and Jim Field’s The Christmas Pig (in second). The annual shifted 71% of its total sales north of Hadrian’s Wall, selling only 16,000 units in the rest of the UK.
Date Range 14th Mar 2021– 1st Jan 2022. Source Nielsen
They Both Die at the End Adam Silvera S&S TikTok made waves in Scotland, with Young Adult Fiction bestseller They Both Die at the End over- indexing for the territory, with 18,656 copies sold. The YA category was boosted 55% in volume compared to 2019 in Scottish territo- ries, as BookTok hits flooded the market.
The Young Team Graeme Armstrong Picador Armstrong’s award-winning début, The Young Team, drawing on his own experi- ences of West Lanarkshire gang culture, thundered into 41st place in the Scottish chart, 1,498 places above its TCM-wide placing.
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