DATA


The Bestseller Charts Analysis


one, selling 8,161 copies and ending the four-week run of Michelle Obama’s Becoming at the top.


Leigh Bardugo’s Rule of Wolves


charted top of the Children’s chart, with 8,239 copies sold. This is the US young adult fantasy author’s first time in the kids’ number one spot, though her fellow fantasy writer Sarah J Maas has regularly charted at the top. Easter, of course, dominated


Publisher revenues Penguin


HarperCollins Pan Macmillan Ebury


Cornerstone Scholastic


Bloomsbury Transworld Hodder Orion


Children’s: Pre-school Title


1 Five Little Easter Bunnies


£1.76m £1.16m £1.11m £695k £442k £388k £372k £355k £350k £332k


the Children’s: Pre-school chart, with picture books providing the perfect sugar-free alternative to Mini Eggs. Martha Mumford and Sarah Jennings’ Five Little Easter Bunnies once again reigned atop the category chart, with 7,755 units sold. Two editions of Mumford and Laura Hughes’ We’re Going on an Egg Hunt joined it, as did Fiona Wat and Rachel Wells’ That’s Not My Chick and That’s Not My Bunny.





Barack and Michelle Obama are at the top end of books by Black authors in the TCM, but progress in 2021 appears to have slowed


Kiera O’Brien @kieraobrien Author; Illustrator Imprint M Mumford; S Jennings Bloomsbury...


2 Peppa Loves Easter - Ladybird 3 We’re Going on an Egg Hunt 4 That’s Not My Chick


5 We’re Going on an Egg Hunt 6 That’s Not My Bunny 7 Fluffy Chick


8 Where’s the Bunny? 9 What the Ladybird... Seaside


12 Supertato: Bubbly Troubly 13 Superworm


16 Rabbit’s Nap 17 Dear Zoo


ISBN (+978) ASP Volume 1526625120 0241476406


£4.44 £4.44


Martha Mumford; Laura Hughe Bloomsbury 1408870112 £5.98 Fiona Watt; Rachel Wells Usborne


1474942959


1474988889 1529045765


£4.49


Martha Mumford; Laura Hughes Bloomsbury... 1408889749 £4.78 Fiona Watt; Rachel Wells Usborne Rod Campbell Macmillan... Chuck Whelon & Helen Brown Buster Julia Donaldson; Lydia Monks Macmillan...


10 Spot’s First Easter Board Book Eric Hill Puffin 11 Peppa the Easter Bunny - Ladybird Sue Hendra; Paul Linnet S&S Children’s


14 The Grinny Granny Donkey


15 Peppa Pig... Mermaid Friends - Ladybird Julia Donaldson; Axel Scheffler Macmillan... Rod Campbell Macmillan...


18 The Dinosaur... Pooped a Pirate T Fletcher, D Poynter; G Parsons Red Fox 19 Hey Duggee: The Potty Badge - BBC Children’s 20 Zog and the Flying Doctors


Children’s & YA Fiction Title


1 Rule of Wolves 4 


1780555997 £5.20 1529023152 £4.44 0723263616 0241411827 1471189210


£5.95 £4.05 £4.40


Julia Donaldson; Axel Scheffler Alison Green 1407170725 £4.31 Craig Smith; Katz Cowley Scholastic


0702304279 0241412084


1529023527 £3.19 0230747722


Julia Donaldson; Axel Scheffler Alison Green 1407173504 £4.05


£4.09 £4.02


£4.05


1782955443 £4.38 1405948036


£3.41


£4.73 £4.61


7,755 6,746 6,186 5,842 5,721 5,600 5,294 4,279 4,227 4,188 4,096 3,993 3,575 3,064 3,052 3,039 3,005 2,988 2,963 2,727


B


arack Obama’s A Promised Land was the highest- ranking title by a Black


Author; Illustrator Imprint Leigh Bardugo Orion Children’s


2 Rowley Jefferson’s Awesome... Jeff Kinney Puffin 3 Dog Man 10: Mothering Heights Dav Pilkey Fing


5 They Both Die at the End 6 Dead or Alive: Skulduggery... 7 Code Name Bananas


9 Harry... Philosopher’s Stone 10 Wrecking Ball


Scholastic


David Walliams; Tony Ross HarperCollins Adam Silvera S&S Children’s Derek Landy HarperCollins David Walliams; Tony Ross HarperCollins


8 The Beast of Buckingham Palace David Walliams; Tony Ross HarperCollins J K Rowling Bloomsbury Jeff Kinney Puffin


11 Tom Gates 18: Ten Tremendous... Liz Pichon Scholastic 12 The 130-Storey Treehouse 13 The Runaway Girls 14 The Deep End


15 The Midnight Gang


16 Harry... Chamber of Secrets 17 The Day I Fell Into a Fairytale 18 The Ickabog


ISBN (+978) ASP Volume 1510104488 0241530399 1338680454


£13.38 £6.11 £7.29


0008349110 £4.33 1471166204 0008386290


£4.53 £4.24 £7.96


£6.78 £6.09 £11.94


0008305833 £7.39 0008438708 £4.39 1408855652 0241396926 0702302527


Andy Griffiths; Terry Denton Macmillan... 1529045932 £4.83 Jacqueline Wilson; Nick Sharratt Doubleday... 0857535986 £7.80 Jeff Kinney Puffin


0241396643


David Walliams; Tony Ross HC Children’s J K Rowling Bloomsbury Ben Miller S&S Children’s J K Rowling Little, Brown


19 The Extremely Embarrassing... Katie Kirby Puffin 20 The Ice Monster


34 9th April 2021 David Walliams; Tony Ross HarperCollins


0008164621 £4.05 1408855669 1471192449 1510202252 0241460887


£4.12 £4.35


£10.88 £5.01


0008164706 £4.02


author in 2020, charting sixth in the overall TCM chart. The much- awaited memoir by the US’ first Black president was released in November, during lockdown—and therefore its Nielsen sales figures are patchy. But publisher Penguin Random House confirmed its first- week sales stood at more than 80,000 copies in hardback. Bernardine Evaristo’s Booker- winning title Girl, Woman, Other scored seventh place in the TCM. The hardback sold solidly follow- ing the announcement of its joint win with Margaret Atwood’s The Testaments in October 2019, but really soared in paperback format. Out just weeks before Lockdown 1.0 in March 2020, Girl, Woman, Other became a stalwart in the Mass-Market Fiction charts across the spring. George Floyd’s


8,239 7,244 5,218 5,094 3,979 3,756 3,644 3,328 2,901 2,878 2,790 2,532 2,364 2,300 2,298 2,237 2,171 2,165 2,094 2,084


murder in late May led to Black Lives Matter marches across the world, and anti-racism titles and Black authors rocketed


up the charts, after reading lists were shared over social media. Girl, Woman, Other hit the Mass- Market Fiction number one for the first time, as Reni Eddo-Lodge’s 2018-published paperback Why I’m No Longer Talking to White People About Race became the first title by a Black British author to go to the Official UK Top 50 number one spot in the Nielsen BookScan era. For 2020, Eddo-Lodge’s title ranked 17th, 434 places above its 2019 ranking. Akala’s Natives,


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