FOCUS | Lockdown diaries
The kbbreview Podcast
continued to be essential listening Here’s just a few of the fi ve-star reviews from Apple Podcast:
The Save Our Skills campaign We knew economic downturns – especially sudden ones – result in some short, sharp shocks for many people and a wave of redundancies was almost inevitable.
One of the unfortunate aspects of
social media is that you can see it happening right before your eyes as those unlucky recipients of ‘the letter’ post their news.
In one day on LinkedIn, we counted well over 100 years of KBB industry knowledge, skill and experience that would
potentially drift out of
Quooker, to showcase people that had been made redundant and, hopefully, get them seen by anyone in the industry who is hiring. We’ve been posting
this
sector and into another. We could see there and then that we had a responsibility to do everything we could to prevent that from happening.
So, we decided, with support from
their details on a dedicated section of
kbbreview.com and then sending out a weekly email to our full industry database with the most recent posts. We’ve been sending the mailers out for a couple of months and there’s been amazing feedback from the job seekers and those hiring. We’ve had several successes where people have been hired as a direct result and certainly most job seekers have reported a much greater level of interest than they were having. We also started posting job ads for retailers on
kbbreview.com for free and extended that to ALL industry vacancies throughout August.
The return to print
The KBB Sessions webinars
When it became clear that all theories about consumers staying at home and thinking about new kitchens, bedrooms and bathrooms was proving to be true, we wanted to do our bit to bring experts and consumers together to help them along that journey. So, we started The Kitchen Sessions and The Bathroom Sessions webinars, hosted by Kitchens Bedrooms & Bathrooms editor Lindsay Blair, with engaged audiences quizzing design experts about very specifi c renovation issues.
The Close To Home initiative
For 30 years, Kitchens Bedr- ooms & Bathrooms magazine has been here, inspiring and educating readers with the latest trends, creative ideas and practical guides to start them off on that journey.
Our sister title gives them a peek into the actual homes of
42
those at the end of the ride and show them that the vague dream they have in their heads can become a reality with the right help. But there
is another reality
right now that we can’t avoid – because
of everything that’s
happened in the past six months or so, those dreamers are probably just a little more cautious about making that investment.
So, we thought it was about time we played our part and not only inspire their dream, but also help them fi nd the people that can make the dream come true – and that’s the independent KBB retailer. The Close To Home initiative is about showing consumers that all the expertise they need
is right on their doorstep. We are actively promoting the
ex pertise, personal service and knowledge of local independent retailers to consumers who are engaged in the early research stages of a kitchen, bedroom or bathroom project. This will be done through all the print, digital and social media channels of the UK’s best-selling consumer magazine for this sector – Kitchens Bedrooms & Bathrooms. A vital part of The Close to Home initiative is creating a directory of independent KBB retailers
on the Kitchens
Bedrooms & Bathrooms digital spin-off
thesethreerooms.com. This is where we will send people who are looking for more information.
Kitchens Bedrooms & Bathrooms is celebrating 30 years of publishing in 2020, so it was only right that it was the fi rst Taylist magazine to return to print. But that was only just the start. This issue of kbbreview, alongside the Sep tember issue of Studio Magazine kicked off our trade offering. We
are
planning all future issues into 2021 and beyond. Taylist Media is
fi ercely proud of its status as an independent publisher – our size meant that during the lockdown we were not weighed down by huge corporate red tape. We
could be dynamic,
fl exible and nimble – understanding
and reading
the market in a way that only media brands with a heritage like ours can. We are excited about the future and the plans that we’re drawing up for 2021 and beyond. We will build on the experience, cam - paigns and initia - tives started in the lockdown. We can’t wait to share them with all of you.
· September 2020
Jun
Augus July
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