Lockdown diaries | FOCUS
We told
retailers they
were allowed to open before anyone else
While we might have been enjoying ourselves up in our fi ctional lighthouse, we didn’t forget about the day job.
Kbbreview.com broke the biggest story of the lockdown so far – one that directly affected independent retailers’ chances of survival. We revealed that Wren had been given offi cial permission by Trading Standards to open weeks before the rest of non-essential retail, giving any KBB retailer operating a by-appointment-only system permission to open their showrooms.
• Read the full story on page 5
These Three Rooms traffi c went through the roof
We knew that with so many people stuck at home, their thoughts would turn to home improvement projects and so we made sure that These Three Rooms, the digital spin-off of Kitchens Bedrooms & Bathrooms Magazine – kbbreview’s sister consumer title – was fully updated with loads of fantastic, relevant content. And our instincts were right, throughout the lockdown we’ve seen traffi c jump up by over 50% and, what’s amazing is that it’s stayed up there all the way through.
the judges from the kbbreview Retail & Design Awards – including Johnny Grey, Charlie Smallbone and Linda Barker – to scrutinise every entry. The winner was revealed in an online video with
Taylist Media managing editor Andrew Davies and guest TV presenter Steph McGovern – who hosted the kbbreview Retail & Design Awards in 2019.
• For more on the competition and an interview with the winner, see page 46
Kitchen & Bathroom Design Podcast: Season Two
The Kitchen & Bathroom Design Podcast returned with season two. Season one with
its 22 episodes was
successful and we heard from designers about a variety of topics ranging from open- plan to biophilic design and compact living. We kicked off with an interview with pioneer of
September 2020 ·
accessible design and winner of the kbbreview Retail & Design Awards Special Achievement award Adam Thomas. Then we spoke about blurred spaces with Nina Bailey, the UK design manager for Formica. Episode three featured a big discussion with Angus Kerr, sales director of The Bathroom Company in Scotland, Jim Gibson, the managing director of Stone and Chrome in Surrey and all the way from Auckland, New Zealand, Xanthe Whiteley, retail experience designer for Fisher and Paykel, about designing showrooms. After that we spoke with Graham Robinson from Halcyon Interiors about whether designers sometimes play it too safe?
Catch up on season one and two now.
We were the centre for debate on key lockdown issues With so many retailers stuck at home, we knew that we had a role to play in connecting them, listening to what their biggest issues were and sharing best practice. This is where our social media presence became invaluable.
We carried out the fi rst research on whether consumers were going to continue with KBB projects post-lockdown Many retailers and industry insiders talked about the theory that there would be a pent-up demand waiting when the lockdown fi nished – a demand both from consumers wanting to fi nish projects they’d started but also those who, after being stuck in their homes for so long, would want a new kitchen or bathroom. So we decided to put that theory to the test and undertook the fi rst research into consumers as they came out of lockdown. Read about the results of the survey on page 6.
The Poggenpohl saga We were at the forefront of reporting the biggest kitchen industry story for years – the collapse and subsequent tumultuous sale of Poggenpohl. In fact, German industry press was reporting the exclusives kbbreview was breaking.
• Read the full story on page 4
41
May
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