Acquabella | INTERVIEW
Acquabella fact fi le • The brand was
established in 1994 as an acrylic shower tray and bathtub manufacturer in Castellón, in Spain’s Valencia region. • In 2018, the brand entered the resin shower tray market and now offers a range of bathroom products, including wall panels, wash basins and bespoke worktops.
• The company has been expanding consistently since 2010 and now has more than 200 employees. • All of its raw materials and components are sourced from Europe and the brand manufactures all of its products at its factory in Castellón. • As well as receiving an IF design award for its
new Smart Quiz shower trays, earlier this year the brand won the European Business Award for Business of the Year in the ‘Up to €25 million turnover’ category. It was chosen out of 150,000 fi rms from 33 countries.
Q: In light of the fi nancial impact Covid-19 has had globally, how do you see the future for the KBB industry? A: The pandemic has hit the world extremely hard and has posed new challenges for all industries, including ours. I strongly believe that from this, opportunities will still emerge and that, to survive, businesses – and by that I mean retailers and manufacturers – must take advantage when they eventually present themselves. I think that we will continue to see a stronger sense of community and, as a part of that, we’ll see collaborations at all levels.
Q: How is business in general for Acquabella at the moment? A: Despite the uncertainty caused by Covid-19, business is good for Acquabella. We are the leading shower tray brand in Spain, France, Italy and the majority of the 44 markets we operate in. The other side of that positive is that there are still whole countries, like Germany, where the adoption of our products is still in the very early stages. We are confi dent that there are still good growth opportunities out there for us.
Q: What are your objectives for the brand in the UK specifi cally? A: The UK is becoming more and more important to our global turnover. We’ve been in the [UK] market for eight years now and, thanks to our design credentials and enhanced product offering, we have
maintained a strong
position. However, there are further growth opportunities for us here, because the UK still has a relatively low adoption of resin shower tray products like ours. We already have a wide network of UK customers, but are looking to establish even more long-term business relationships with retailers. Our aim is for Acquabella to be recognised as “the reference brand” for shower trays, as we are in Spain, France and Italy.
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