PRODUCTS | Smart home

Cleanet Riva shower WC by Laufen

Grohe Rainshower SmartConnect 310 shower head

Geberit Citterio bathroom collection in Oak-Grey Brown featuring Sigma80 touchless flush plate

Grohe says. The Bluetooth remote control has up to four years battery life, and being free from mains connection or additional wires, allows it to be placed in any position within the shower cubicle, perfect for a streamlined, connected upgrade that brings a luxurious spa-like showering experience to the home, the cmpany says.

Roca has also developed a smart shower and is also promising a “unique showering experience”. Simply called Smart Shower, it has customisable settings, which users can set and control remotely via an app. Users can set their shower duration, maximum temperature and flow rates all based on their own individual needs. It is compatible with its Raindream showerhead, handset and Puzzle Square Jets. If homeowners select the three-outlet option, the clever design allows two of them to work simultaneously.

The app control, the brand says, is beneficial as it means that users can simply use their phone or tablet from outside of the bathroom – like a bedside, for example – to conveniently turn on the shower and activate the warm-up function. The app also helps with energy and water saving, enabling users to monitor their water and energy consumption, to run the shower more efficiently.

The ‘lightbulb’ moment Offering some tips on how to best sell these connected products, the key, as always, is demonstration, particularly with appliances. In addition, make sure you know the appliances you are trying to sell inside out, and that you can answer any questions the customer might have.


Miele GB product manager Max McCormick comments: “Be as informed as possible. Every customer has a different priority when buying a new smart appliance – for some it will always be price, but increasingly consumers are more aware about the impact major appliances have on the planet and want to understand a product’s eco credentials. Make sure you know them and can communicate the benefits of spending more on an appliance that has been made using mostly sustainable materials and the lower running cost of energy consumption. Be able to explain how the appliance works, for example with cooling appliances, know specifically how food will last longer to reduce waste and save money.”

Kington of BSH, adds: “In our experience and working with our dealers, we have always found the best way to achieve that ‘lightbulb’ moment in-store is to create a trigger that the customer experiences for themselves. For example, have an oven flash the lights on program end, or try a good morning routine with one of our coffee machines and smart lighting such as Phillips Hue.” BSH, Miele, Samsung and most of the appliance brands we’ve featured offer retailer training on their products so make sure you take advantage of that to put yourself in the best possible position to maximise sales.

Where smart bathroom products are concerned, again, try and have a few demonstrable products, even if ithat just equates to a smart shower toilet and a couple of sensor taps in the customer bathrooms. Geberit’s Hillsdon, says: “Whether

it’s revolutionary smart toilets, sensor activated flush plates and taps, or

Roca Smart Shower

simple design touches like automatic lighting on cabinets, we can expect to see a huge increase in these products across the board.

“As well as the cutting-edge products, retailers should ensure they showcase the simple yet effective design touches like handle-free furniture and sensor activated odour extraction technology, which also helps reduce unnecessary surface contact.

“Furniture and ceramics cleverly designed to make cleaning easier are

on the rise. Wall-hung WCs allow for easy maintenance and cleaning beneath fixtures, while Rimfree ceramic appliances and TurboFlush technology eliminates tricky corners and hard-to-reach areas around the pan, eradicating any hidden areas where dust and bacteria may hide. “Ultimately, hygiene in the home is now as high on the priority list as functionality and style for every homeowner - and is undoubtedly set to shape the future of bathroom design as we know it.”

· October 2021

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