RETAILER PROFILE | H Miller Bros
The Furnituremaker’s Kitchen (above and below) is a “new dawn in their design work”, says Hugh
they source them or do they leave it to clients? “We sort them out too,” Howard says. “It is important that we do that because, at this kind of price point, with all the appliances integrated, it’s no good us turning up on site and they have appliances they have bought and the fitting drawings aren’t great.” Hugh picks up on this: “The quicker we can get it in the better. We recently com - pleted a fit in just four-and-a-half days, including worktops. We are getting the process
so finely
tuned that the kitchen was in before the windows were in on this project.
“Our kitchens are not about blingy appliances stealing the show. They are about the craftsmanship and the design. Miele and Fisher & Paykel are right within our wheelhouse in terms of being very high-quality and they can be integrated really beautifully. “Most of our clients don’t want the big fridge-freezers sticking out into the
50
room, or big range cookers, they want things to be elegant, and seamless.” Although the two brothers chose Liverpool for their operation because it is not only “a cool city with an amazing creative culture” but also because it is more cost-effective than other possible locations, do they plan to set up a showroom there too or somewhere else in the future? Hugh says:
If somebody wants a standard kitchen, they’re not going to come to us, and if they do, we’re not going to want to do it Howard Miller, partner
“We do want a showroom in the long run. At the moment, we are trying to be a lean operation so that we can do the sort of projects we want to do and build our brand.”
Howard adds: “H Miller Bros is not about quantity at all but quality. We want to do a few, maybe 10, really high-quality projects a year, rather than 15 very similar projects. “For that reason, a showroom isn’t necessarily as good a route to market as press exposure.
“In the long term, we want to have a showroom on Wigmore Street – that’s the goal.”
· December 2020
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