PRODUCTS | Luxury market
A statement about
The luxury market is on the up. Customers are now able to create their dream kitchens and bathrooms after months of saving money as a result of being kept inside. Vicki Evans looks at the best ways to create a statement kitchen or bathroom
espite what’s going on in the wider world, the KBB and interiors industry is currently experiencing a boom. Retailers’ order books are overfl owing with appointments made by people who, because they’ve spent so much time indoors this year, are keen to update their homes. A survey by We Are Unhooked, a specialist home interiors PR agency, found that 75% of people are looking to make home improvements this year. Of the 2,000 people surveyed, 42% said they want to invest more money into their homes as day-to-day living expenses have gone down – commuting costs and that daily latte really do add up. Thirty-six per cent of those surveyed also said they have spare money thanks to not going on holiday this year. For those whose jobs have not been affected the pandemic
D by and the subsequent
lockdowns, it seems that many are taking money from their holiday fund and general
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expenses to create home improvement reserves. It’s time for retailers to see this as an opportunity to give their customers the rooms of their dreams as many can now afford to increase their spending.
The comments from both kitchen, bathroom and surface companies for this feature refl ect that the market is strong and all have high hopes for the luxury market moving forward. Simon Collyns, marketing and retail sales director for Symphony Group says: “We’re seeing positive changes in the luxury kitchen market following the fi rst national lockdown back in March – habits have changed since the start of the pandemic. Luxury and statement kitchens will continue to be the central hub of the family home.”
Novy,
And Owain Harrison, country manager from agrees.
He says: “Having more
disposable income to spend on home improvements due to the inability to spend on holidays and leisure has certainly seen an uplift.”
Building statement kitchens Luxury products are built on the principle that a customer is buying into not only a product, but also an experience.
“Arguably you are not selling a product,” says Simon Bodsworth, managing director of Daval. “You are selling an easier, more organised, improved, and happier family life, which is the benefi t of having a luxury made-to- measure kitchen: akin to a couture experience.” So, what are some of the latest trends in the
luxury kitchen market? Masterclass’s commercial sales director Steve Tough says that corner pantries and dresser units are popular on the classic side of high-end design, and in a more contemporary vein he mentions hidden kitchens that blend into an open-plan space, growing in popularity. He adds that mixing tones and fi nishes to give a juxtaposition in one look works well for a variety of styles in this sector. According to Tim Spann, national sales
· December 2020
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