Luxury market | PRODUCTS
ABOVE: The wine conditioning unit from Miele holds a variety of bottle sizes
A Sub-Zero wine fridge and a Wolf range cooker make a luxury statement in this kitchen
quality fi nishing touches, you can contribute to the overall elegant look and feel. Select beautiful hardware – for example, drawer handles or plug sockets in stunning fi nishes to truly enhance the space.” Melissa Klink, head of design at Harvey Jones, agrees that the small details are essential to making a kitchen unique for each customer.
She adds that clients now often come to appointments armed with a Pinterest boards bursting with ideas that refl ect their specifi c needs and personalities.
Appliances can make a big statement within a kitchen as they stand out from the main cabinetry and worktops. Which is why Helen Haider, head of marketing at Fisher and Paykel, believes that choosing appliances should be done at the very start of the design process: “Appliances are one of the most important aspects of a kitchen, so it’s important to choose which appliances you will be specifying
manager for Keller Kitchens: “At the higher end, kitchens are rarely a one-front fi nish. We are usually looking at multiple, contrasting fi nishes and textures between base and wall cabinets or standout islands. Bespoke painted colours are on a rapid rise for the out-and-out tailor- made fi nish. Individuality and unique colours can accentuate the customised feel.” One of the trends that is popular in the luxury KBB sector is making a statement with bold colours, textures and designs. This makes personalising the space easier as it helps the customer put their own stamp on the project which adds a touch of exclusivity. Luxury has generally been associated with spacious, open-plan kitchens, as Daniel Bowler, director of Eggersmann UK explains: “Luxury often implies space, but this is just one element, and it is just as possible to achieve such standards in a compact setting too.” He believes that using materials that have a signifi cant impact can be the same even if the space is on the small side. But, of course, it’s not just size that makes a kitchen luxurious. Often, it’s the fi ner details that set the high-end apart from the mid- to low-end market.
Alex Main, director of bespoke kitchen retail business, The Main Company, says: “Luxury is often found in the details. By investing in high-
December 2020 ·
You’re selling an easier, more organised and happier family life which is the benefi t of having a luxury
made-to-measure kitchen: akin to a couture experience Simon Bodsworth, managing director of Daval
Luxury can be hidden in open-plan areas as in this example from Pronorm
at the very beginning.” Typically, but not always, the
appliance
guides the style of the kitchen, like a large range cooker fi ts with a more traditional kitchen and an American fridge-freezer can often be found in a more contemporary design. Colour in appliances has also become a major trend in the luxury sector. Iskender Diker, director of sales and marketing for Rangemaster, believes this is because it is a safe way to inject colour that won’t affect the resale value of the home. He says: “Incorporating appliances in coloured fi nishes has been a way for consumers to create individuality in an otherwise pale space.”
Jane Rylands, head of marketing communi- cations at Stoves, agrees: “A bold appliance can make a real
focal point. Rather than
choosing stainless steel or black appliances, which leave cabinetry and countertops to take the limelight, a designer can start with a statement appliance in a bold colour and build around it.”
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