Show Special kbb Birmingham 2018
Conference programme
Tony Nicholas
Nina Bailey
Michael Baird
Lindsay Blair
Jane Blakeborough
Chris Burton
Jacqueline Böker
Melissa McCafferty
Simon Gosling
Charlotte Graham- Cumming
Graham Jackson
Tony Murphy
Damian Walters
Luke Thomas
Andrew Davies
Avinash Doshi
Tuesday, March 6
12:40 – 13:10 Presentation How to…predict future materials and colour trends Every two years, Formica Group researches and collaborates with global designers and architects to define the upcoming trends that will have a direct impact on design. Called ‘Future Vision’, it predicts the future materials and colours that will shape the sector and how they fit with broader consumer and societal themes. In this special presentation we’ll reveal the results of the latest report. Nina Bailey, UK design manager at Formica Group
13:30 – 14:00 Keynote
One-to-one interview How to…create an outstanding showroom TileStyle is one of the most successful tile and bathroom retailers in Ireland and much of this can be attributed to its multi-award-winning showroom. In this exclusive conversation with kbbreview managing editor Andrew Davies, we examine the showroom strategy, the focus on a customer journey and how it turns browsers into buyers. Tony Murphy, bathroom sales manager, TileStyle
14:10 – 14:40 Presentation
How to…develop the home of the future The level of technology in the home is increasing exponentially, but what are the main themes and areas that will impact kitchen and bathroom retailers and designers? And, more importantly, how can those themes be turned into sales opportunities? We look at a fantastic case study of a truly automated home project to discuss the ideas.
Simon Gosling, futurist, Unruly
14:50 – 15:30 Presentation/Panel discussion How to...tap into the latest kitchen, bathroom and design trends Homeowners are investing more time and money in renovation projects than ever before. In the UK, we’ve seen a 7% increase in monetary spend since last year. So, what are homeowners spending on and how do they make these decisions? Houzz, the largest residential design database in the world, will answer these questions and share the most popular kitchen, bathroom and design trends happening now in the UK. Houzz will be joined by a panel of industry professionals, who will share their insights on these trends and their predictions for the upcoming year. Panel host: Melissa McCafferty, brand ambassador, Houzz
Wednesday, March 7
12:00 – 12:30 Presentation
How to…use data to grow your business It’s not the most glamorous side of the business but the data you collect and hold on your past, current and potentially future customers could be one of the most valuable assets you own. So what data should you be collecting? How do you use it to promote and grow your business? And how do you make sure you’re operating within the law? Charlotte Graham-Cumming, marketing specialist, Varia Solutions
12:40 – 13:10 Keynote Presentation How to…create true retail theatre in your showroom How do you emphasise the ‘show’ in ‘showroom’? It’s so important that an independent kitchen and bathroom retailer’s showroom creates a unique experience for potential customers and provides a function far above simply being a space to show off products. In this special keynote session Fitch, one of the world’s leading retail and brand consultancies, will look at how to create true retail theatre that also drives leads and sales.
Michael Baird, design director, Fitch
13:20 – 13:50 Presentation How to…create a smart environment for inclusive living How can technology make daily life easier and keep people independent despite physical limitations? And what does this mean for kitchen designers and retailers? Living Concept is a German project supported by, among others, Hettich and Miele. In this presentation, you’ll see how a specially created smart apartment makes use of simple operating interfaces, natural language and gestures. For example when cooking, instructions, utensils, appliances and ingredients are all made available to the user at the ideal moment in the process. Jacqueline Böker, project manager, market intelligence, Hettich
14:00 – 14:30 Presentation
How to…keep up with the consumer
The consumer is changing all the time and keeping up with what they want, how they research their projects and what motivates their needs and desires is fraught with difficulty. What are the latest consumer trends that directly affect the independent kitchen and bathroom retailer and how can you take advantage of them? Jane Blakeborough, research director, Trend Monitor Avinash Doshi, CEO, Foam and Bubbles
March 2018 kbb Birmingham Special Edition kbbreview 9
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