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Conference programme


kbb Birmingham 2018 Show Special Programme of speakers


Kbbreview’s annual conference is once again at the heart of the UK’s biggest industry show. This year the kbb Birmingham Arena, at the centre of the exhibition, will play host to a programme of informative ‘How to…’ sessions featuring expert presentations, insightful discussions and invaluable advice, all curated by kbbreview. It is completely FREE for all registered kbb visitors


Sunday, March 4


12:00 – 12:30 Presentation


How to…get your projects featured in magazines Getting your kitchen and bathroom design projects featured as case studies in magazines is fantastic marketing for you and your business – but how do you do it? Can you do it without hiring expensive PR fi rms? What information do editors need and how do you approach them? Lindsay Blair, features editor, Kitchens Bedrooms & Bathrooms


12:40 – 13:10 Keynote


Panel discussion How to…survive a recession and come out stronger It’s 10 years since the start of the global fi nancial crisis that triggered massive changes in the kitchen and bathroom sector. In this special discussion we talk to a panel of industry leaders from both supply and retail about how they managed the impact, what they learned from the process, and how they industry has changed as a result.


A panel of leading industry fi gures, moderated by Andrew Davies, managing editor, kbbreview


13:40 – 14:10 Presentation How to…fi nd the best installers In the recent kbbreview Retailer Survey 2018, the biggest challenge independent kitchen and bathroom retailers said they face wasn’t online pricing, or the service levels of their suppliers, it was fi nding good installers. So how do they attract the best talent and how to do you keep them once you’ve got them? Damian Walters, chief executive, British Institute of Kitchen, Bedroom and Bathroom Installation


14:20 – 14:40 Presentation How to…turn recommendations into profi t You know that customers who recommend your brand are highly valuable to your business. These customers typically create eight times their own lifetime value and help your business to generate sustainable profi table growth. So, how can more of these highly valuable customers be attracted, created and retained in your business? Chris will bring alive the steps that you can apply to achieve this.


Chris Burton, managing director, Brand Success Monday, March 5


12:00 – 12:30 Presentation


How to…add value by selling a lifestyle


An increasing number of kitchen and bathroom retailers are expanding their offering into lifestyle services and products such as soft furnishings, cookware or spa accessories. Providing a full home experience for their clients can be very lucrative, but what are the key advantages? How do you get started? And what are the best ways to sell it? We hear from a retailer who’s successfully made the transition… Graham Jackson, managing director, Bell Northampton


12:40 – 13:10 Keynote


One-to-one interview How to…create a powerful retail brand


Nicholas Anthony has been a successful independent kitchen and bathroom retailer since 1963, now operating fi ve top-class showrooms in some of the most affl uent areas of London and the South-East. So how has the business turned itself into a hugely valuable brand that potential customers recognise, trust and associate with a great retail experience?


In conversation with kbbreview managing editor Andrew Davies, Tony Nicholas, managing director of Nicholas Anthony, will outline his winning approach and philosophy


13:40 – 14:10 Panel discussion


How to…design the ‘4G’ home


The traditional family set-up is changing and that means the functionality of kitchens, bedrooms and bathrooms need to change too. The four-generation – or 4G – home is now a reality and the most used rooms of the house need to be accessible and usable for all ages and physical abilities. What does this mean for KBB designers, and will it restrict or expand creativity? A panel of leading industry fi gures, moderated by Andrew Davies, managing editor, kbbreview


14:20 – 14:40 Presentation


How to…design lighting plans that work


When turning a room plan into a living kitchen or bathroom environment, lighting is one of the most crucial considerations. In this session, we’ll give you the latest technologies, product trends and design advice to make sure you’re giving your clients an environment that truly works for their needs and brings your designs to life. Luke Thomas, head of design, John Cullen Lighting


8 kbbreview kbb Birmingham Special Edition March 2018 www.kbbreview.com/conference Proudly sponsored by


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